Booklet layouts
Original project—the cardboard book «Will It Really Stick Together?"—addresses childhood misconceptions that you will later remember with a nostalgic smile.Childhood is a time when we learn about the world, and due to a lack of certain facts, false beliefs can often arise.The book is suitable for a very young audience because it is filled with vibrant illustrations, which parents can easily use to devise activities related to color, shape, size, animals, and insects.
Building on the common themes of children’s perceptions of the world, the startup idea focused on a brand of tactile rugs for toddlers.
Brand Truth or Rug
The title Truth or Rug is a play on words in the spirit of «Truth or Dare"—instead of risky challenges, it’s a safe adventure on the floor.
Truth or Rug — a brand of tactile mats for kids. We take the most persistent childhood misconceptions and turn them into a developmental game.
Each mat is a tactile map featuring raised elements that kids can crawl on, jump on, and touch. The set includes activity cards and QR codes linking to audio stories—so the child isn’t just looking at a picture, but testing the myth by touch, and the parent can reminisce about their own childhood with a nostalgic smile.
Who it’s for: Children aged 2–7 and their millennial parents who want to keep their kids engaged without gadgets while gifting them a sense of wonder.
Our philosophy: not to ridicule childhood fears, but to gently guide discovery—the world is more complex and fascinating than it seems.
Text generated by the DeepSeek neural network. Prompt: Generate a description for the children’s tactile mat brand Truth or Rug, which uses popular childhood misconceptions about the world in its products.
