My old project, «The Unsweet Life,» focused on the miserable existence of candy inhabitants in a sugar kingdom and the various funny situations they encountered. The project was characterized by sarcastic humor combined with a «childlike» style.
UNSWEET — a confectionery brand with a vibrant identity and a large assortment of candy products that appeals to both adults and children.
Logo
I used Midjourney to create the logo. By uploading links to images I downloaded from my old portfolio and writing a prompt—which I first translated using DeepL—I was able to generate a concise logo that reflects the style and mood of the original images.
Promt: /imagine prompt: {https://cdn.discordapp.com/attachments/1562898077868888114/1563831693415161917/84d9b55f4f9d4be38552aa5f0f871160450x636.jpg?ex=6adf0f42&is=6addbdc2&hm=1e21e5f58287e75740bd980ca24ebc82d8a7bc07ef60666082a40271e2c23e0c& https://cdn.discordapp.com/attachments/1562898077868888114/1563831693872205914/2eb96991126b4d5da1137db4ba7375f4450x636.jpg?ex=6adf0f42&is=6addbdc2&hm=134fe67f9edb6724731c489c053070324897755fbfd8adc1802aa626824c1b92& https://cdn.discordapp.com/attachments/1562898077868888114/1563831694258085939/078526c6ee7f412bafcfb6a1ca4dd671450x636.jpg?ex=6adf0f42&is=6addbdc2&hm=47d43d5de2e077559f6872e4f24ab23b2fafffeabb100c2058077a081cd132e1& https://cdn.discordapp.com/attachments/1562898077868888114/1563831694644224070/7760c463568942968e6bc33726bd0b97450x636.jpg?ex=6adf0f42&is=6addbdc2&hm=43c3d77ea33625f8ffb47ceddad71ca756ea1a9dc4a111b1dc379f8e87e60b75&} Create a logo for a confectionery brand. The logo should be minimalist yet eye-catching, and it should include the brand name—“UNSWEET.»
Palette
To create the color palette, I used Adobe Color. By uploading the logo file, I extracted the primary hues to generate the final palette.
Font
To create the typeface, I used WhatTheFond. Since the brand name on the logo was not fully visible, the neural network could not recognize the letter «W,» so I asked ChatGPT to add it to the font.
Prompt: Insert the letter «W» between the letters S and E; remove the space between the letters S and W.
Product Examples
To create the carrier examples, I used Midjourney again. As in previous instances, I uploaded links to my images and asked it to generate photorealistic licorice sticks, cakes, cookies, and so on, as items for sale.
Prompt 1: /imagine prompt: {https://cdn.discordapp.com/attachments/1562898077868888114/1563831693415161917/84d9b55f4f9d4be38552aa5f0f871160450x636.jpg?ex=6adf0f42&is=6addbdc2&hm=1e21e5f58287e75740bd980ca24ebc82d8a7bc07ef60666082a40271e2c23e0c& https://cdn.discordapp.com/attachments/1562898077868888114/1563831693872205914/2eb96991126b4d5da1137db4ba7375f4450x636.jpg?ex=6adf0f42&is=6addbdc2&hm=134fe67f9edb6724731c489c053070324897755fbfd8adc1802aa626824c1b92& https://cdn.discordapp.com/attachments/1562898077868888114/1563831694258085939/078526c6ee7f412bafcfb6a1ca4dd671450x636.jpg?ex=6adf0f42&is=6addbdc2&hm=47d43d5de2e077559f6872e4f24ab23b2fafffeabb100c2058077a081cd132e1& https://cdn.discordapp.com/attachments/1562898077868888114/1563831694644224070/7760c463568942968e6bc33726bd0b97450x636.jpg?ex=6adf0f42&is=6addbdc2&hm=43c3d77ea33625f8ffb47ceddad71ca756ea1a9dc4a111b1dc379f8e87e60b75&} Generate a photorealistic image of a red-and-white licorice stick as a product for sale.
Prompt 2: /imagine prompt: {https://cdn.discordapp.com/attachments/1562898077868888114/1563831693415161917/84d9b55f4f9d4be38552aa5f0f871160450x636.jpg?ex=6adf0f42&is=6addbdc2&hm=1e21e5f58287e75740bd980ca24ebc82d8a7bc07ef60666082a40271e2c23e0c& https://cdn.discordapp.com/attachments/1562898077868888114/1563831693872205914/2eb96991126b4d5da1137db4ba7375f4450x636.jpg?ex=6adf0f42&is=6addbdc2&hm=134fe67f9edb6724731c489c053070324897755fbfd8adc1802aa626824c1b92& https://cdn.discordapp.com/attachments/1562898077868888114/1563831694258085939/078526c6ee7f412bafcfb6a1ca4dd671450x636.jpg?ex=6adf0f42&is=6addbdc2&hm=47d43d5de2e077559f6872e4f24ab23b2fafffeabb100c2058077a081cd132e1& https://cdn.discordapp.com/attachments/1562898077868888114/1563831694644224070/7760c463568942968e6bc33726bd0b97450x636.jpg?ex=6adf0f42&is=6addbdc2&hm=43c3d77ea33625f8ffb47ceddad71ca756ea1a9dc4a111b1dc379f8e87e60b75&} Generate a photorealistic image of a box of candy as a product for sale. The image should look realistic, not drawn.
Prompt 3: /imagine prompt: {https://cdn.discordapp.com/attachments/1562898077868888114/1563831693415161917/84d9b55f4f9d4be38552aa5f0f871160450x636.jpg?ex=6adf0f42&is=6addbdc2&hm=1e21e5f58287e75740bd980ca24ebc82d8a7bc07ef60666082a40271e2c23e0c& https://cdn.discordapp.com/attachments/1562898077868888114/1563831693872205914/2eb96991126b4d5da1137db4ba7375f4450x636.jpg?ex=6adf0f42&is=6addbdc2&hm=134fe67f9edb6724731c489c053070324897755fbfd8adc1802aa626824c1b92& https://cdn.discordapp.com/attachments/1562898077868888114/1563831694258085939/078526c6ee7f412bafcfb6a1ca4dd671450x636.jpg?ex=6adf0f42&is=6addbdc2&hm=47d43d5de2e077559f6872e4f24ab23b2fafffeabb100c2058077a081cd132e1& https://cdn.discordapp.com/attachments/1562898077868888114/1563831694644224070/7760c463568942968e6bc33726bd0b97450x636.jpg?ex=6adf0f42&is=6addbdc2&hm=43c3d77ea33625f8ffb47ceddad71ca756ea1a9dc4a111b1dc379f8e87e60b75&} Generate a photorealistic image of a chocolate cake in colorful packaging, as if it were a product for sale. The image should look realistic, not drawn.
Prompt 4: /imagine prompt: {https://cdn.discordapp.com/attachments/1562898077868888114/1563831693415161917/84d9b55f4f9d4be38552aa5f0f871160450x636.jpg?ex=6adf0f42&is=6addbdc2&hm=1e21e5f58287e75740bd980ca24ebc82d8a7bc07ef60666082a40271e2c23e0c& https://cdn.discordapp.com/attachments/1562898077868888114/1563831693872205914/2eb96991126b4d5da1137db4ba7375f4450x636.jpg?ex=6adf0f42&is=6addbdc2&hm=134fe67f9edb6724731c489c053070324897755fbfd8adc1802aa626824c1b92& https://cdn.discordapp.com/attachments/1562898077868888114/1563831694258085939/078526c6ee7f412bafcfb6a1ca4dd671450x636.jpg?ex=6adf0f42&is=6addbdc2&hm=47d43d5de2e077559f6872e4f24ab23b2fafffeabb100c2058077a081cd132e1& https://cdn.discordapp.com/attachments/1562898077868888114/1563831694644224070/7760c463568942968e6bc33726bd0b97450x636.jpg?ex=6adf0f42&is=6addbdc2&hm=43c3d77ea33625f8ffb47ceddad71ca756ea1a9dc4a111b1dc379f8e87e60b75&} Generate a photorealistic image of cookies in colorful packaging as a product for sale. The image should look realistic, not drawn.
Key Visuals
To create the case studies, I used ChatGPT based on the principle mentioned above.
Prompt 1: /imagine prompt: {https://cdn.discordapp.com/attachments/1562898077868888114/1563831693415161917/84d9b55f4f9d4be38552aa5f0f871160450x636.jpg?ex=6adf0f42&is=6addbdc2&hm=1e21e5f58287e75740bd980ca24ebc82d8a7bc07ef60666082a40271e2c23e0c& https://cdn.discordapp.com/attachments/1562898077868888114/1563831693872205914/2eb96991126b4d5da1137db4ba7375f4450x636.jpg?ex=6adf0f42&is=6addbdc2&hm=134fe67f9edb6724731c489c053070324897755fbfd8adc1802aa626824c1b92& https://cdn.discordapp.com/attachments/1562898077868888114/1563831694258085939/078526c6ee7f412bafcfb6a1ca4dd671450x636.jpg?ex=6adf0f42&is=6addbdc2&hm=47d43d5de2e077559f6872e4f24ab23b2fafffeabb100c2058077a081cd132e1& https://cdn.discordapp.com/attachments/1562898077868888114/1563831694644224070/7760c463568942968e6bc33726bd0b97450x636.jpg?ex=6adf0f42&is=6addbdc2&hm=43c3d77ea33625f8ffb47ceddad71ca756ea1a9dc4a111b1dc379f8e87e60b75&} Create an image of a billboard advertising the UNSWEET candy store. The billboard should be bright, colorful, and child-friendly, in the style of these pictures. Use images of the characters from these pictures on the billboard.
Prompt 2: /imagine prompt: {https://cdn.discordapp.com/attachments/1562898077868888114/1563831693415161917/84d9b55f4f9d4be38552aa5f0f871160450x636.jpg?ex=6adf0f42&is=6addbdc2&hm=1e21e5f58287e75740bd980ca24ebc82d8a7bc07ef60666082a40271e2c23e0c& https://cdn.discordapp.com/attachments/1562898077868888114/1563831693872205914/2eb96991126b4d5da1137db4ba7375f4450x636.jpg?ex=6adf0f42&is=6addbdc2&hm=134fe67f9edb6724731c489c053070324897755fbfd8adc1802aa626824c1b92& https://cdn.discordapp.com/attachments/1562898077868888114/1563831694258085939/078526c6ee7f412bafcfb6a1ca4dd671450x636.jpg?ex=6adf0f42&is=6addbdc2&hm=47d43d5de2e077559f6872e4f24ab23b2fafffeabb100c2058077a081cd132e1& https://cdn.discordapp.com/attachments/1562898077868888114/1563831694644224070/7760c463568942968e6bc33726bd0b97450x636.jpg?ex=6adf0f42&is=6addbdc2&hm=43c3d77ea33625f8ffb47ceddad71ca756ea1a9dc4a111b1dc379f8e87e60b75&} Generate a photorealistic image of a dessert truck with the word «UNSWEET» on it, in the style of these pictures. The truck should be bright and colorful.
Prompt 3: /imagine prompt: {https://cdn.discordapp.com/attachments/1562898077868888114/1563831693415161917/84d9b55f4f9d4be38552aa5f0f871160450x636.jpg?ex=6adf0f42&is=6addbdc2&hm=1e21e5f58287e75740bd980ca24ebc82d8a7bc07ef60666082a40271e2c23e0c& https://cdn.discordapp.com/attachments/1562898077868888114/1563831693872205914/2eb96991126b4d5da1137db4ba7375f4450x636.jpg?ex=6adf0f42&is=6addbdc2&hm=134fe67f9edb6724731c489c053070324897755fbfd8adc1802aa626824c1b92& https://cdn.discordapp.com/attachments/1562898077868888114/1563831694258085939/078526c6ee7f412bafcfb6a1ca4dd671450x636.jpg?ex=6adf0f42&is=6addbdc2&hm=47d43d5de2e077559f6872e4f24ab23b2fafffeabb100c2058077a081cd132e1& https://cdn.discordapp.com/attachments/1562898077868888114/1563831694644224070/7760c463568942968e6bc33726bd0b97450x636.jpg?ex=6adf0f42&is=6addbdc2&hm=43c3d77ea33625f8ffb47ceddad71ca756ea1a9dc4a111b1dc379f8e87e60b75&} Generate a two-page spread in a print magazine featuring photorealistic images of pastries in the style of these pictures
