«IZBA» is a store for clothing and accessories specifically designed for gingerbread houses.
In today’s world, there are countless clothing stores targeting vastly different demographics. However, there are still no stores for traditional Russian «izbas» (cottages on stork’s legs). They have nowhere to buy new clothes, yet there is a strong desire to keep up with fashion and try out different looks. The «IZBA» project solves this problem.
REBRANDING
ChatGPT 6.1 was used for the rebranding.
«Nooken» — a home goods store offering tableware, textiles, lighting, and decor. It features items for everyday living that help you furnish your space and make it feel cozy.
concept:
The core concept centers on home textiles: linen tablecloths, lace napkins, and curtains. Their textures and patterns form the foundation of the brand identity. The interplay of threads, delicate ornamentation, and openwork edges are repeated throughout the graphics, packaging, and store design, evoking the feeling of a well-loved home.
IDENTITY
Title:
Prompt:
Suggest a short, memorable, invented English name for a homeware store selling textiles, tableware, lighting, and decor. The concept is inspired by linen, lace, and the comfort of home. The name should sound soft and elegant, be easy to pronounce, and work well in a calligraphic logo.
logo:
Prompt:
Create an elegant logo for the homeware brand «Nooken»: an ornamental N/O monogram. Use a flourished capital N, flowing italic lettering, and contrasting thick and thin strokes. Merge intersecting monogram strokes without dividing lines. Pure white artwork on a transparent background, crisp vector-like edges. No connecting strokes between the symbol and name, stars, textures, shadows, gradients, or extra text.
Typography:
Using the «What the Font» service, the Murisa Celine Italic font was identified as being used for the logo and all subsequent brand identity.
colors:
Based on the initial test samples, the brand colors were selected using Adobe Color.
Create a 16:9 stationery flat lay for Nooken on a black background. Arrange letterhead, cards, a tag, and a translucent envelope in a compact, overlapping group, leaving generous surrounding space. Use textured ivory paper, burgundy ink, and pale-blue accents. Alternate the logo’s emblem and wordmark across the items. Incorporate a black-and-white lace-curtain photograph and delicate lace borders. Use the logo’s calligraphy for accents and Manrope Light for small text. Soft lighting, realistic textures, and an airy elegance.
Prompt:
Create a 16:9 stationery flat lay for Nooken on a black background. Arrange letterhead, cards, a tag, and a translucent envelope in a compact, overlapping group with generous surrounding space. Use textured ivory paper, burgundy ink, and pale-blue accents. Alternate the logo’s emblem and wordmark across the items. Add a black-and-white lace-curtain photograph and delicate lace borders. Use the logo’s calligraphy for accents and Manrope Light for small text. Soft lighting, realistic textures, airy elegance.
PRODUCTS
Prompt:
Create a photorealistic 16:9 overhead product shot for Nooken on black. Show four semi-transparent milky-white linen napkins with scalloped cutwork lace, burgundy embroidered loops, and small brand emblems. One napkin lies unfolded on the left; three are folded inside a dusty-blue textured box on the right. Place the matching lid directly above, perfectly aligned, featuring the calligraphic Nooken wordmark inside an embossed oval frame. Soft lighting, visible fine fibers, translucent folds, and delicate shadows.
