The startup sells various music listening devices: headphones of different types, portable speakers, and MP3 players in a grungy, acid-rave style. The products are based on items born within the lore of the «Impulse» project.
In the startup, it was important for me to connect the two pillars of the «Impulse» project: music and a distinctive visual style. Within the project, music for the subway tunnel inhabitants served as the main guide, a benchmark, motivation, and entertainment. Listeners in the real world experience similar emotions toward the music, which is why the brand offers audio products designed to integrate beats into every moment of life. The product line offers four options: wireless headphones, an MP3 player, a portable speaker, and over-ear headphones, which were specifically adapted from the project.
Products
Collection of informal audio equipment from the store
Prompt: Generate a close-up shot for an audio production display. It should feature a rusty, grunge shelf, club lighting, and graffiti all around. Slightly upper view. Place four groupings of objects on the shelves with creative packaging: 1. Vintage over-ear headphones designed with messy graffiti, spikes, and tangled wires wrapping around them. 2. Small wireless headphones with a grungy aesthetic: deformed, rusty, fake wires tied into a bow. 3. A huge, grungy portable speaker, covered in graffiti and torn mesh. This object should not be placed inside a shelf, but stand near it due to its size. However, since this object is also for sale, include a price tag. 4. A vintage MP3 player (based on the design of an Apple MP3 player), completely covered in graffiti, rusty, and with a punk aesthetic. Make the rust slightly less prominent. The visuals (saturation, colors) should be based on a reference picture I sent.
Prompt: Now place the objects from this image into one catalogue shot: use the headphone stand and a player as generated in a previous image. Scale them according to the reference; the view should be level with the objects, straight on. Make the shelf less rusty and reduce the graffiti.
Brand Products: Closups
Prompt: Now make a photo of the first object: headphones. Close-up, slightly upper view, 4:4, centered composition. Leave the shelf and the background the same, with a barely noticeable magenta neon haze behind. Make the wires the same color as the headphones, with less rust. The same size as human ones. Place their packaging next to them; it should look creative.
Prompt: Now make a photo of a second object: wireless headphones. Closeup, Slightly upper view, 4:4, centered composition. Leave the shelf and the background the same, barely noticeable magenta neon haze behind. Make the wires the same color as the headphones, less rust. The same size as human ones. Put their packaging next to them; it should look creative yet minimalistic.
Prompt: Now make a photo of a third object: a portable speaker. Closeup, slightly upper view, 4:4, centered composition. Keep the shelf and the background the same, with a barely noticeable magenta neon haze behind. Less rust. The same size as human-sized speakers. Put their packaging next to them; it should look creative yet minimalistic. No shelves—it should stand on the floor, half the height of a person.
Prompt: Now make a photo of a fourth object: MP-3 player. Closeup, slightly upper view, 4:4, centered composition. Leave the shelf and the background the same, dim light, barely noticeable magenta neon haze behind. Make the player the same as shown in the picture, but put less rust. The same size as the human ones. Put its packaging next to it; it should look creative yet minimalistic.
Key Visuals
The key images follow a singular prompt—regarding composition and lighting: subdued light, barely visible posters in the background, bright spotlighting on the object, and a rusty shelf on which it rests. The key images share the same essence and visual style but feature different objects. In the corner of each image is a brand logo, which was also generated using a neural network.
Brand Product Keylines
Main prompt: Vertical 16:9 key visual for an audio brand. Image 1 should feature over-ear headphones (the first object on the photo reference must remain unchanged). Minimalistic background—plain black walls with a couple of posters and a metallic shelf with slight rust, situated in the lower left corner. The focus must be on the headphones, positioned on the left. Shoot from a slightly elevated angle, utilizing rim lighting and neon magenta backlighting. Place the logotype in the upper right corner as shown in the reference picture. Use a null background for the logotype and make it smaller. Add a caption to the bottom of the frame, featuring a phrase (2–4 words) that reflects the concept, rendered in small letters.
Space
Production Workshop
