Redesign of the Inside Out brand. The previous project had a great concept, but it lacked drive and chaos in the identity. Therefore, I decided to reimagine the design for this metal club.
A horizontal, photorealistic scene of the INSIDE OUT metal concert in a Controlled Chaos style. In the foreground, a crowd with raised hands making the «goat» gesture. On stage, silhouettes of guitarists and a drummer. Red backlighting, dense smoke, deep shadows. In the background, a huge, ripped INSIDE OUT logo with a red circle. A black-and-red color palette, cinematic lighting, grunge textures, scratches, and wear.
Create a horizontal, photorealistic 16:9 image in the Controlled Chaos style. A nighttime city street, featuring an old brick wall with a large advertising poster for the metal club INSIDE OUT. The poster is designed in a black, red, and white palette: a torn logo, a red circle, an electric guitar, and an amplifier. Bright red LED lamps are installed around the perimeter of the poster, illuminating the brick wall. To the left is the club entrance with a red neon sign. Wet asphalt, light reflections, an industrial atmosphere, cinematic lighting, realistic materials, and grunge textures.
Rebranding
The old logo was quite bold and was received well, but it lacked a certain flair. After working with ChatGPT and reviewing numerous logo options, it became clear that the logo functions better when an accent color is added.
Using ChatGPT, I identified and selected the color palette, graphic elements, design solutions, and texture for the long-form article.
Prompt for creating this slide: Create a horizontal 16:9 slide featuring the metal club INSIDE OUT’s color palette in a Controlled Chaos style. Black, red, white, and gray hues. Display primary and secondary colors with HEX codes, gradients, examples of usage, and industrial textures. Photorealism, grunge, weathering, scratches, and distressed typography.
Next, I began redesigning old posters and generating new ones. I generated this poster from scratch. It is meant to convey the core idea of this club—to be authentic. This is also reflected in the name. Generation Prompt: Photorealistic night street scene, 16:9 aspect ratio. A vertical INSIDE OUT poster on a brick wall featuring a masked person tearing their clothing. Red LED lighting, a metal club entrance, wet asphalt. Style: Controlled Chaos, cinematic lighting. Preserve the original poster without alteration.
Create a photorealistic street mockup of the INSIDE OUT poster. Place the original poster on an old concrete wall, complete with weathering and graffiti. The atmosphere should be a dark city after the rain, with evening lighting, wet asphalt, and cinematic realism. Keep the poster’s design unchanged. Horizontal format 16:9, JPG.
Next, I’m going to generate a new custom design for the guitar because the old one was too boring. Prompt: Create a custom electric guitar design in the signature style of the metal club INSIDE OUT (Controlled Chaos). Preserve the original shape, proportions, and construction of the guitar. Add wear and tear, scratches, chaotic red streaks, and a large white INSIDE OUT inscription in the center of the body. Black background, subtle smoke, dramatic lighting, cinematic realism. Strict front view, 16:9 format, JPG.
Create a photorealistic mockup of an INSIDE OUT metal club merch t-shirt in a Controlled Chaos style. The shirt should be an oversized black t-shirt featuring a large, distressed white logo, a red circle, and an image of a masked character. The shirt is worn by a man; his face is not visible, and the shot is cropped at the neck. The setting is a gloomy, industrial interior with red accent lighting and cinematic illumination. Format 16:9, JPG.
Create a photorealistic mockup of an INSIDE OUT metallic keychain in the Controlled Chaos style. The keychain, featuring a ripped white logo and a torn red circle, is attached to a cluster of metal keys. The keys rest on a simple matte black table, devoid of extraneous objects. Subtle scuffs, realistic metallic texture, soft directional lighting, and cinematic shadows are required. Aspect ratio 16:9, JPG.
Slide demonstrating all key visuals. Prompt: Create a presentation slide showcasing five key visuals for the INSIDE OUT metal club in a Controlled Chaos style. Use a black background, aggressive white typography, red accents, and minimalist technical markings. Arrange the five images in a neat compositional grid while preserving their original design. Add the title «INSIDE OUT | KEY VISUALS.» The presentation should have a cinematic feel, free of superfluous details. Format 16:9, JPG.
Tools Used
