CYCLE — a platform for processing ocean waste. The project reimagines aquatic discharge not as a final stage of existence, but as the beginning of new use. The platform demonstrates that after processing, the material doesn’t simply disappear; it becomes the foundation for new objects, functions, and meanings.
AI Rebranding
For this project, I decided to use ChatGPT.
I started by choosing a different metaphor for the identity design.
ChatGPT suggested: Network of Connections: This grid is not merely a trash network, but a system of relationships between the sea, people, materials, and recycling. It is directly tied to the texture of the original work and can serve as the foundation for the graphic language.
Logo
I asked ChatGPT to generate a logo for my project: «Vector Sign: the uppercase Cyrillic letter 'Ts, ' entirely constructed from a black network—thin connected lines and nodes. The network forms the recognizable silhouette of the letter: two verticals, an upper connection, and the lower protrusion of the right leg. Without a solid outline, without a fill, and without a network inside the finished shape. The black sign on a light background, clean geometry, minimum nodes. No text, gradients, globe, or recycling arrows.»
Identity
Next, I asked ChatGPT to help me develop the core visual language for my identity, and here is what it responded: «For the poster series, we will develop the metaphor of a ‘Network of Connections’ through three messages: the connection to the ocean, the platform’s function, and an invitation to join. The ‘C’ logo becomes part of the overall network—its nodes and lines continue into the poster compositions. The color palette will be a light background, a black grid, and spot accents of cobalt and orange.»
!!! All subsequent prompts for all generations are located in the «Prompts» section.
Prompt 3, 4, 5
Next, I uploaded the poster with the main graphics and typography into Adobe Color to define the color palette and typeface.
Products
In partnership with «TSIKL,» the program transforms collected plastic into useful items for the urban environment—such as modular benches and sorting stations.
Prompt 6
prompt 7
Key Visuals
Next, I attached the resulting posters to the prompts so that ChatGPT could interpret the visual solution and adapt it for other formats. All subsequent generation prompts will also be located in the «Prompts» section.
Prompt 8
Prompt 9
Prompt 10
prompt 11
prompt 12
Promo
Prompt 13, 14, 15
prompt 16
Merch
