The project’s goal is to help a person prepare for and navigate unfamiliar, everyday situations independently. «First Time» explains what will happen, what needs to be prepared, what questions to ask, and how to act when facing difficulties. The media addresses the reader who lacks prior experience in solving a specific problem.

Segment: useful media about daily life.
Niche topic: first experiences with independent living, work, household chores, and seeking services.
Key areas:
— renting housing for the first time;
— going to an interview for the first time;
— living independently for the first time;
— calling a repair technician or using a service for the first time.
At its launch, the project is aimed at Russian-speaking readers in Russia.

A unified set of instructions will help the reader prepare for the first situation and act independently.

Direct Competitors: useful media that address everyday questions. T-ZH, Lifehacker, Goryashchaya Izba. Indirect Competitors: resources that help the reader solve a specific task. hh.ru, Cian Journal, Gosuslugi. Potential Competitors: educational media that could expand the theme to independent living. Skillbox Media, Netologiya Media, Praktikum Blog.

Competitors are compared across six criteria:

1. Theme.
2. Distribution platform.
3. Content formats.
4. Visual presentation.
5. Tone of voice.
6. Journey from reading to action. Search engine results, official websites, and individual publications were used for the analysis.

Beginner instructions are already available. What sets «First Time» apart is its consistent focus on the initial experience and a unified set of materials.

Telegram is suitable for the pilot: short instructions can be published without developing a website, and sections and a pinned post will help users find the relevant information. The choice of channel will be tested with the audience.

Formats: short tutorials, thematic sections, polls, and persistent navigation. To attract an audience, we plan to publish in partnership with student communities. The next phase of development involves a website with search functionality and an updatable archive of tutorials.

First Place to Live: When I’m renting an apartment for the first time, I want to know what to check and ask during the viewing to select a suitable place and understand the rental terms.
First Job: When I’m invited to a first interview, I want to understand the process and prepare questions to discuss the job and evaluate the conditions.
Independent Living: When I start living on my own, I want to organize shopping and household tasks to manage daily responsibilities.
First Service Request: When I call a repair person for the first time, I want to clearly describe the problem and agree on the cost to know what work will be done and what I’m paying for.