Cover Slide Goal: Define the topic and conversational direction through value and outcome.
Frame the topic around the value or result for the audience, rather than the product name.
The cover slide must answer the question: «Why should I listen further?»
Even if all other slides are removed, this screen should communicate the benefit of the discussion.
Media Goal Description
Show the reasons and context that make the conversation timely and significant.
Use facts, environmental changes, risks, or opportunities to create a call to action.
The audience must internally agree that the issue cannot be postponed.
Step 3. What
Ясно опишите продукт, решение или формат предложения
Explain it in simple language, without overloading the details or jargon.
Provide a complete picture: exactly what is being offered and what it consists of.
After this section, the viewer should be able to briefly summarize the essence of the solution.
Step 4. How
Покажите, как решение работает и внедряется на практике
Break down the solution into clear steps and implementation stages.
Show the path from start to finish in a logical sequence.
The clearer the process, the lower the barrier to decision-making.
Step 5. What’s Next
Переведите интерес в конкретное действие и понятный формат продолжения
Formulate precisely how the audience can continue working after the presentation.
Eliminate ambiguity—show the steps, the format, and the entry point.
The individual must understand what to do next and how accessible it is to them.
Step 6. Final
Закрепите ключевую пользу и оставить опорную мысль
Capture the core value proposition in a short, memorable statement.
Tie the conclusion back to the original motivation from the «Why» section.
The final screen must retain the main message while gently prompting the user to continue the interaction.
