SELECTION
- Movies tailored just for you
— Collections of films and series based on mood and personality type
About Our Project
We create media that solves the problem of selection. In an era of content overload, the viewer spends more time searching for a film than actually watching it. A person opens an online cinema, scrolls for 30–40 minutes, gets tired, and falls asleep to the credits—never having started watching. The solution? «Podbor» takes on this task. We recommend movies for specific situations: an evening after work, a weekend with family, background viewing while getting things done, or an in-depth analysis for a film buff.
Our mission: To make choosing a movie as enjoyable as watching it. To save the viewer time and return the pleasure of cinema.
Segment: Movie and TV Series Enthusiasts (B2C)
Niche Topic: Film and TV Series Curations by Mood, Psychotype, and Life Situation
Content Formats:
Short, spoiler-free reviews (60 seconds)
Themed collections («Cinema with Food, ” „Weekend Series Watch“)
Polls and voting („What are we watching on Friday?“)
Deep dives into hidden meanings for cinephiles
Film industry news with human commentary
Sections:
„Cinema with Food”—light, background viewing
„After Work”—relaxing
„Deep Evening”—for reflection
„Sports Drama”—for sports fans
Direct Competitors
Direct competitors include online streaming services and film media outlets that compete for the same audience attention—helping viewers select a film and offering content related to our theme. We analyzed the market for 2026 (sources: Telecom Daily, LiveDune, Wordstat) and identified three leaders.
Indirect and potential competitors
We compete for audience attention not only with movie theaters. Our main rivals are everything that steals evening time: social media, videos, and pirate channels.
What criteria are we fighting for?
We have identified six criteria by which we compete for the attention of our target audience. For each criterion, we have either an advantage or a growth opportunity.
Content Exclusivity — our curated selections versus others'
Ease of Choice — speed and accuracy of recommendations
Tone of Voice — human voice versus corporate
Visual Style — atmosphere versus sterility
Tools — Reels, Stories, Clips, Polls
Cross-Platform Availability — Telegram, VK, YouTube, Zen
Competitor Tool Analysis
We analyzed the promotion tools used by market leaders to identify untapped niches.
Conclusion: None of the major players are focusing on audience interaction. Polls, film quests, and voting—that is our free niche.
Takeaways = Insights
Competitive analysis yielded four key insights that formed the foundation of the «Selection» strategy.
The market is saturated, growth is slowing (+7.8% in Q2 2026) — the focus must shift to retention, not acquisition.
Subscription partnerships are a key driver — users prefer one consolidated subscription rather than five separate ones.
Tone of Voice (ToV) — this is the key to differentiation — major players communicate in a sterile manner.
Gamification works — Wink achieved a 40% increase in returns through leveling and rewards.
What we are adopting:
Short-form vertical videos for promotion
Gamification (movie quests, selection battles)
Partnership mechanics (cross-promotion with influencers)
Where to Find Us
We are building an ecosystem of channels to be where the viewer is most comfortable. The main focus is on Telegram, where the audience engages with content most actively.
Main Channel: Telegram Channel
Text reviews, collections, polls
Quick feedback
Additional:
VK Video — Reels, clips
YouTube / Rutube — video reviews, podcasts
Zen — SEO traffic for «what to watch» searches
Target Audience: Who We Serve
We have segmented four customer groups based on JTBD (Jobs To Be Done)—that is, based on the tasks people are trying to accomplish with cinema.
Conclusion: Each segment addresses its own needs. We communicate with each one in their own language.
Our heroes
