BETWEEN THE WALLS

Create media that helps people understand how spatial design influences their behavior, emotions, and perception. «BETWEEN WALLS» doesn’t just showcase beautiful interiors—it deconstructs them to explain why one space encourages you to linger, another leaves a lasting impression, and a third evokes specific emotions.

This media focuses on design and urban culture, with an emphasis on the interiors of public spaces and their impact on people. The main themes include restaurants, cafes, shops, showrooms, hotels, exhibition, and urban spaces. By analyzing layouts, lighting, color, materials, and visual solutions, the media demonstrates how interior design shapes visitor behavior, emotions, and perception.

Lifestyle MediaThe Village, Strelka Mag — broad urban coverage, vibrant visuals, mass audience. Limitation: a superficial view
of the space, lacking design and behavioral analysis.Professional MediaArchDaily — in-depth professional content, architectural analysis.
Limitation: complex language, not for a broad audience. The «BETWEEN THE WALLS» niche — between them: understandable, yet profound.

TelegramMain channel. Formats include space analyses, «Why it works here?», thematic selections, before-and-after comparisons, and the «Inside» series.Instagram / PinterestSupplemental channels. Instagram features visual cards and reels. Pinterest offers mood boards and references for designers and space creators.

Urban Researcher — understanding how the urban environment functions and why some spaces attract while others repel.🎨 Beginner Designer — discovering design techniques and references, and analyzing how solutions function in real-world interiors.🏗 Space Creator — designing environments that influence people’s behavior and sensations: from layout to materials and light.

1. We don’t just showcase interiors—we explain how they function. Schema: VISUAL → DESIGN TECHNIQUE → HUMAN BEHAVIOR → IMPRESSION.2. Example: a red light in a restaurant → creates intimacy → the guest slows down → the emotional perception of the space and the taste is amplified.