1. MEDIA CONCEPT
Editorial radar for new releases in Russian product design
Media Concept
EDITION № 00 is a Russian-language Telegram media outlet focused on the new items, collections, debuts, and collaborations of independent Russian designers, small studios, and local brands.The project tracks what is currently appearing on the Russian design scene, curating the most interesting releases into a unified visual feed.It is not a catalog of what exists. It is a radar for what is emerging now.Problem and Solution
New pieces of Russian design appear simultaneously across brands' websites, designers' social media, exhibitions, markets, and specialized media. Information is scattered, meaning users must track new releases independently.EDITION № 00 solves this problem through continuous source monitoring and editorial selection.The media’s goal is to help its audience quickly discover compelling new items in Russian design and understand why they warrant attention.Thematic Focus
Each publication centers on a specific new item or collection.The media covers furniture, lighting, ceramics, glass, textiles, storage objects, decor, and experimental functional pieces.The focus is on new releases, original forms, unique materials, technologies, and artistic approaches. The media does not cover mass-market assortments, architectural projects, or standard product selections that lack a new release.Who is this for
EDITION № 00 brings together four reader groups:Visual culture researchers—who want to track emerging talent and subjects.Designers and creative professionals—who seek relevant objects, brands, and references for their work.Buyers interested in local design—who are looking for alternatives to mass-market goods.Emerging product designers—who want to navigate the contemporary Russian scene.Format and Editorial Approach
The primary channel is Telegram.Content is published in the form of short visual features: release cards, curated selections, object analysis, materials about new creators, and reviews of emerging trends.Each post answers three questions:What is new? Who created it? Why should you pay attention to it?AI assists the editorial team in tracking sources, identifying new releases, systematizing information, and noticing recurring signals. The editor verifies facts, selects content, and crafts the final publication.The Core Value
EDITION № 00 does more than just report on new items. This media outlet helps readers see the broader shifts in Russian design beyond individual objects—new materials, forms, technologies, and creative approaches.New → Curation → Context → Signal.In Russian product design, something is new only while it is new.2. SEMESTER THEMATIC PLAN
SIX MONTHS. SIX DIRECTIONS. ONE STREAM OF NEW DESIGN.
EDITORIAL SYSTEM
EDITION № 00 — an editorial radar tracking new releases in Russian product design. Over a six-month period, the media consistently explores various facets of the Russian design scene: new authors, lighting, furniture, materials, small objects, and collaborations.The core question of every issue is: what new developments have emerged in Russian product design, and why do they warrant attention?The thematic plan is structured around two parallel tracks:01 / Live Feed
New objects and collections from all categories of Russian product design. Publications are released as significant launches occur, regardless of the monthly theme.02 / Theme of the Month
An additional editorial focus that allows for a deeper exploration of a specific area through concrete new objects, authors, materials, and technologies.This approach maintains EDITION № 00's primary strength—the continuous tracking of new trends—while simultaneously creating a cohesive editorial program.
FREQUENCY
3 publications per week / an average of 13 per month / approximately 78 over half a year.01 / NEW DROP — beginning of the week A brief card for a new item or collection: an image, the designer, a key feature, and a link to the original source.
02 / OBJECT IN FOCUS — mid-week A detailed analysis of a release related to the month’s theme: form, material, technology, function, or artistic concept.
03 / EDITION SELECT — end of the week A second relevant release, an editorial selection, a new designer, a collaboration, or an observation. At the end of the month, there will be an overview of the most interesting discoveries.
Additional formats—NEW NAME, MATERIAL STUDY, COLLAB ALERT, and SIGNAL REPORT—are used within this grid depending on the content.
RELEVANCE CRITERIA
Priority is given to items and collections that have been presented for the first time in the last 2–3 months. The editorial team verifies the release date, authorship, and object details using primary sources: publications from designers, brands, and event organizers.Previously released objects may be used for comparison and context, but they will not be presented as new.
The thematic plan sets the directions for research, rather than assuming any pre-known future premieres. If there are not enough releases on a specific theme, the editorial team switches to other relevant new finds.
One object—one story—one reason to pay attention.
SEMESTER MAP
SIX MONTHS / SIX EDITIONS
01 / NEW SCENE New names and independent studios. Who is emerging on the Russian design scene?
02 / OBJECT OF LIGHT New light and luminous objects. How are designers reinterpreting illumination?
03 / FORM & FUNCTION New furniture and functional objects. How are familiar items changing?
04 / MATERIAL MATTERS Materials, technologies, and production methods. How does a material become part of an author’s concept?
05 / SMALL OBJECTS Objects of a small scale. How does a minor item become an independent design object?
06 / THE NEW WAVE Collaborations, recurring signals, and outcomes. What changes are beginning to emerge on the Russian design scene?
Six thematic focuses. One continuous flow of new Russian design.
MONTH 01 / NEW SCENE
NEW NAMES AND INDEPENDENT STUDIOS
The first month is dedicated to new participants in the Russian object design scene: independent designers, small studios, and local brands presenting their first objects and collections.Interesting releases appear not only from well-known manufacturers but also from young creators whose projects currently remain within the professional community.EDITION № 00 introduces readers to new names through specific objects. Instead of retelling biographies, the media showcases an object, revealing its idea, construction, material, and the designer’s approach.FOUR THEMATIC FOCUS AREAS
01. Debut Releases
The debut objects and first collections from Russian designers.02. New Studios
Independent teams showcasing their own object projects.03. Design Language
New objects featuring a recognizable approach to form, material, or function.04. NEW NAMES RADAR
The editorial selection of the most interesting new designers and objects of the month.Formats: NEW DROP / NEW NAME / OBJECT IN FOCUS / EDITION SELECT.The benefit for the reader: discovering new names in Russian object design, getting acquainted with their initial works, and finding interesting creators to follow in the future.
MONTH 02 / OBJECT OF LIGHT
LIGHT AS A DISCIPLINE
The second month is dedicated to new light fixtures and lighting objects by Russian designers.Contemporary illumination extends beyond purely utilitarian function. A lamp can be perceived as a sculpture, a pendant fixture as a spatial composition, and a light source as an autonomous object for design exploration.EDITION № 00 examines current releases through structure, geometry, material, reflection, and the quality of light. The focus is on the design solution that transforms a functional item into an expressive object.
FOUR THEMATIC FOCUS AREAS
01. Table Lighting
New desk lamps and compact lighting objects.02. Pendant Fixtures
Hanging fixtures, modular systems, and spatial compositions.03. Light and Material
Releases where glass, metal, ceramics, transparency, and reflection are critical.04. Light as Sculpture
New pieces at the intersection of functional lighting and artistic objects.Formats: NEW DROP / OBJECT IN FOCUS / MATERIAL STUDY / EDITION SELECT.What the reader gains: an introduction to new Russian lighting fixtures and insight into how designers work with light as a tool for shaping objects and space.
MONTH 03 / FORM & FUNCTION
NEW SHAPES FOR FAMILIAR OBJECTS
The third month is dedicated to new releases of furniture and functional objects: chairs, armchairs, tables, storage systems, and transformable structures.Even familiar items remain a space for experimentation. Designers rethink ergonomics, proportions, joinery, materials, and usage scenarios.EDITION No. 00 views furniture not as a retail assortment, but as the result of a designer’s inquiry. Through specific releases, we demonstrate how an original idea influences an object’s appearance, construction, and function.
FOUR THEMATIC FOCUSES
01. Sitting in a New Way
New chairs, armchairs, stools, and experimental seating structures.02. Tables and Surfaces
New coffee, side, dining, and multi-functional tables.03. Function Without Familiar Form
Modular furniture, storage systems, and transformable pieces.04. FORM RADAR
A selection of new objects where familiar furniture typologies have received an unconventional interpretation.Formats: NEW DROP / OBJECT IN FOCUS / NEW COLLECTION / EDITION SELECT.The outcome for the reader: to learn about new furniture releases and see how contemporary Russian designers are reinterpreting form, construction, and everyday functions.
MONTH 04 / MATERIAL MATTERS
MATERIAL AS PART OF THE IDEA The fourth month is dedicated to the materials and technologies that define the character of contemporary Russian design objects.
Behind expressive forms often lies an experiment with the manufacturing process. Ceramics, glass, metal, wood, and novel composite materials offer distinct plasticity, tactile qualities, and structural possibilities.
EDITION № 00 explores material through specific new releases. Why did the creator choose this particular material? How does the fabrication method influence the form? What properties of the material become part of the designer’s statement? FOUR THEMATIC FOCUSES 01. Contemporary Ceramics Fresh objects and collections featuring unusual forms, textures, and surface treatments.
Glass and Transparency New objects investigating the color, transparency, light interaction, and plasticity of glass.
Metal and Construction Objects where the metalwork or assembly method dictates the design.
Material Experiments Releases made from non-standard materials, their combinations, and recycled raw resources.
Formats: MATERIAL STUDY / OBJECT IN FOCUS / NEW DROP / EDITION SELECT.
The takeaway for the reader: to learn to recognize the material, technology, and production solution behind an object’s form.
MONTH 05 / SMALL OBJECTS
LARGE DESIGN AT A SMALL SCALE The fifth month is dedicated to new small items in Russian design: tableware, vases, desk accessories, textiles, and decorative and functional objects.
Object design is not limited to furniture and lighting. Even a small, everyday item can be the result of research into form, material, craft, and common usage scenarios.
EDITION № 00 focuses on fresh, small-scale releases where the author’s idea transforms an ordinary object into an independent design piece.
FOUR THEMATIC FOCUSES 01. New Tableware Cups, plates, vessels, and new collections for dining.
Objects for Space New vases, candleholders, desk accessories, and decorative items.
Textiles and Tactility Textile collections where texture, pattern, and manufacturing technology are crucial.
SMALL OBJECTS EDIT An editorial selection of small, new objects featuring interesting designer solutions.
Formats: NEW DROP / NEW COLLECTION / OBJECT IN FOCUS / EDITION SELECT.
Reader Benefit: Discover new small-scale Russian objects and see the design value in the things we interact with daily.
MONTH 06 / THE NEW WAVE
