Monthly Goal:

To explain what the «Second Plan» is, establish initial content pillars, and demonstrate the value of the project.

Scheduled Topics:

«Why the 'Second Plan' is necessary: events from dozens of sources—in one place.» «Five independent venues: how to choose your first.» «Monthly premieres: what has already been announced and where to expect tickets.» «How to use our event guide: tags, calendar, links.»

Operational Content:

Premieres, sale openings, special screenings, and new programs—regardless of the month’s thematic focus.

Outcome:

The reader understands what they will find in the channel and why they should return.

Task of the Month:

Helping the reader select performances not only by title and theater renown but also by directorial style.

Scheduled Topics:

«Five Yuri Butusov Performances: An Editorial Guide to Getting Started.»
«What to See from Petr Shereshevsky.»
«Which Theater Directors Are Closest to You: A Viewer’s Map.»
«One Text—Multiple Performances: How Classics Evolve.»
«Performances of the Month: New Works and Premier Showings.»For each guide, we individually verify the relevant repertoire, available recordings, tours, and ticket availability. Archival productions are marked as such.

Outcome:

Readers gain reference points for independent selection.

Task of the Month:

To highlight student workshops, emerging teams, and creation-stage events.

Scheduled Topics:

«The Student Scene: Where to Find Open Performances.»
«Reading, Sketch, Lab: What Viewers Choose.»
«The Nazarov Workshops: An Introduction to the Venue and Repertoire.»
«Kudryashi 26: Which Works Are Currently Available to Viewers.»
«Emerging Teams Beyond the Usual Listings.»
«Premieres of the Month: Debuts and Independent Productions.»

Timely Content:

Opening registrations, additional spots, first workshop showings.

Outcome:

Events from the young scene become more accessible to the audience outside of professional chats.

Monthly Goal:

Improve navigation for film festivals, retrospectives, and special programs.

Planned Topics:

«Festival Program.» «Retrospective of the Month: Where to Start.» «Film Clubs and Small Venues: Finding Rare Cinema.» «Theater on Screen: Available Recordings and Broadcasts.» «Monthly Film Program.»

Operational Content:

Program releases, start of festival ticket sales, single screenings, schedule changes.

Outcome:

The reader can distinguish between a regular screening and a special cinematic event.

Monthly Challenge:

To demonstrate that culture can be understandable, accessible, and appropriate for diverse audiences.

Scheduled Topics:

«What to watch with kids: age, duration, and performance characteristics.»
«First visit to an independent theater: how to choose.»
«Theater and cinema under $18: events with confirmed pricing.»
«What to choose if you want to discuss what you’ve seen.»
«How to plan a cultural month in advance.»
«This month’s premieres: what suits whom.»Collections are tailored to need, not to the promise that «everyone will like it.» For family events, official age ratings and format characteristics are provided separately.

Result:

Readers find the event that is perfectly suited for them more quickly.

Monthly Task:

To summarize editorial achievements and determine future development directions.

Planned Topics:

“Five theatrical discoveries from the editorial team in the last six months.»
«What new venues have we found.»
«Films and discussions we want to revisit.»
«Your cultural discoveries: a selection of reader responses.»
«What we already know about upcoming premieres.»
«What topics to include in the next six months.»Editorial reviews are separate from data—“our picks, ” «most shared posts, ” and „click leaders“ are distinct selections.

Outcome:

The audience understands the character of the media and participates in its development.