Concept
This is a Telegram media channel dedicated to walking routes in Moscow and the Moscow region, adapted for people with disabilities. The project not only introduces readers to specific accessible locations but also helps assemble a complete walking tour. This approach aligns with the route-oriented logic of an accessible environment, where the continuity of the journey is more important than individual points of interest. The project’s primary goal is to make urban walks more independent, safe, and predictable for people with disabilities—through authentic, visually clear, and vetted routes.Value Proposition:
— Not just a list of available locations, but complete, ready-to-follow walking routes. Readers receive not only a list of points of interest but also a clear itinerary starting from the nearest subway station.
— Most routes include a Plan B: options to shorten the walk, take a break, or return without stress.
— We present walking as a way to live in the city, rather than just navigating barriers. We tell the story of the city through what can be personal and significant: nature, art, architecture, memory, and silence.
Six-Month Content Plan
Thematic Outline focuses on existing inclusive routes and ideas for accessible walks throughout Moscow and the surrounding region. The project then gradually transitions to thematic collections—nature, art, architecture, history, leisure—and weekend scenarios.
Frequency: 2 posts per week.
Main Platform: Telegram.
Formats: route cards, photo reports, visual diagrams, comparative selections, short texts, polls, video reviews, and user-submitted materials.
Weekly Publishing Schedule Organization:
Monday: Content related to the monthly theme. A short text, a comparative selection, a poll, or a subscriber story.
Thursday: Practical material. Location cards, visual route diagrams, photo reports, or video reviews.
Month 1. What the Route Consists Of
Topic: «What Makes a Walk Possible?»
We introduce readers to the project format. On the initial routes, we will show what a walk looks like—collected from the metro to the final point—and how it differs from a simple list of locations. We will explain how to read the card: what «Plan B» means, what notations we use, and how we verify information. It is important that by the end of the month, the reader understands the channel’s logic and can choose their first route. Finally, we will conduct a survey about the most common issues readers encounter.
Month 2. A Walk Through Energy Levels
Theme: «How much energy do you have today?»
Energy and well-being fluctuate from day to day, and the route must account for this. We will compile collections based on duration: 30 minutes, one hour, or half a day. We will show where in each route you can stop and where it is best to turn back. November and December bring their own conditions—short days, slippery paths, and cold. Therefore, some of the material will focus on how to prepare for a winter walk and what to pack.
Month 3. A Walk According to Your Mood
Theme: «Where to Go When You Feel…»
Instead of familiar categories, we are organizing routes based on the state of mind a person has when leaving the house. Silence, crowds, beauty, new experiences, or simply wanting to be outdoors. Each selection answers the question of what the person expects from a walk—the location is merely the means to achieve it. This approach makes the channel personal and helps the reader choose faster. Format: short texts, photo reports, and selections tagged with a mood.
Month 4. The Journey to the Walk
Theme: «Where Does the Route Really Begin?»
Often, the hardest part happens before the walk itself: transfers, taking the train, crossings, waiting. This month is dedicated to the journey as a part of the route. We will discuss how to get to destinations outside Moscow, which stations and transfers are most convenient, and how to calculate travel time with a buffer. Visual diagrams will map the path from home to the first point. We will also extend some routes beyond the city limits to compare the effort and time involved in an excursion.
Month 5. One Route, Diverse Needs
Topic: «Is what is convenient for me convenient for another person?»
People with disabilities are incredibly diverse, and the same route might work for one person but not for another. We will show how to evaluate a walk from different perspectives: for a wheelchair user, for someone using a mobility aid, for those with visual or hearing impairments, or for those prone to quick fatigue. We will engage our readers: they send in their observations, and we will analyze them in separate posts. This month’s format includes comparative cards, subscriber stories, and video reviews of one route through the eyes of various individuals.
Month 6. Walks Across Seasons
Theme: «How Does the Same Route Change?»
The sixth month brings readers back to familiar places, showing them in a different light. The same route changes in winter, spring, and the in-between seasons: paths become slippery or muddy, the day is shorter or longer, and new spots for relaxation appear in the parks. We will explore how to refresh your usual walks by accounting for the weather and how to decide when a route needs replacing on a given day. We will prepare comparative cards—“same route, different season”—and photo reports from the same locations. This month will serve as a bridge to the next phase of the project, where the routes will be updated and enriched alongside the city itself.
