Dream lab. — A shop of houseplants that fill your home with comfort and inspiration.
Past Project Items
As part of the brand redesign, the brand is adopting a new visual direction based on a combination of natural aesthetics and dreamy pastel graphics. Floral symbols, soft shapes, and a gentle palette evoke a sense of lightness, care, and an emotional connection to nature. I used Chat GPT as a tool for generating images for the project.
Identity
Prompt: Create a visual identity for the houseplant brand Dream Lab. The aesthetic should be pastel: pink flowers with soft gradients, mint-green foliage, rounded pink typography, and a cream-colored paper-textured background. Show the logo, color palette, and brand elements based on the flower I provided.
generated a pattern to define a unified brand style based on it
Key Visuals and Posters
I kept the composition for the posters the same as in the old project, but I wanted to add more lightness to the design.
Prompt: Create a series of self-directed advertising mockups for the Dream Lab brand, featuring houseplants. Use a unified visual system: large, airy flowers with pastel gradients, a creamy textured background, a rounded pink typeface, mint-green accents, and the logo. Adapt the compositions for a billboard, a window poster, a vertical street banner, a smartphone advertising story, and a printed postcard. Maintain a consistent visual language, but change the composition and the marketing message for each medium.
Prompt: Create a photorealistic mockup of a van for transporting flowers and houseplants for the Dream Lab brand. Outfit the body in cream with large pink flowers featuring soft gradients, green leaves, and the brand’s logo. Add advertising copy in Russian. Show the vehicle on a sunny city street, with realistic shadows and natural lighting. Maintain the brand’s delicate pastel aesthetic.
Packaging and Merch
To create the carriers and merchandise, I used several visual references in one prompt. I also attached some merchandise from a past project as an example and to set the composition.
Short excerpt of requests:
Tags and stickers — floral forms, watercolor illustrations, cream paper, pink and mint accents.
Packaging — boxes and paper bags with a floral pattern, soft colors, keep the composition the same as in the old project
Products
