The media will analyze specific elements from the figure skaters' performances. The level of the tracks and rotations is determined (analysis of executed step blocks, complex turns, and marks within these elements), the execution technique of the jumps is analyzed, bonuses for specific elements, as well as potential errors. This will help viewers understand how the overall score for a particular element in a specific performance is calculated.

Special attention is paid to controversial elements or programs that are actively discussed on social media, where ratings raise questions among viewers.

Segment: sports media.
Niche Topic: analysis of technical elements, scoring systems, and judging in figure skating.

Key Topics of Publications:
1) Analysis of the tumbling sequence: jumps, tosses, twists
2) Levels, bonuses, and features in rotations, lifts, and floor routines
3) Decoding professional abbreviations
4) Breakdown of errors in various elements and how they affected the score
5) Analysis of discussed or controversial performances

1) Mityushin Pro Telegram Channel | Figure SkatingWhat it offers: Analysis of young athletes' elements, assistance with judging issues, but the main focus is on sports psychology.Distinction: The primary audience includes figure skaters, parents, and coaches. My channel is oriented primarily toward viewers and fans who need an explanation of a specific famous skater’s performance; they are not as interested in analyzing a simple element of a young child.2) Channel One — «Figure Skating Guide»What it offers: An educational video series where specialists and famous figure skaters explain elements—for example, individual episodes are dedicated to jumps, spins, and so on. A drawback is that it is very difficult to find on the Channel One website.Distinction: An educational series that explains the elements themselves. Our media will connect the explanation to a specific competition, athlete, and the points awarded, especially in controversial moments.

1) FC+ ApplicationWhat it offers: An information service for figure skating fans, featuring results, competition calendars, athlete profiles, real-time intermediate competition scores, predictions, and a results database.Distinction: This is primarily an information service and database. My channel, however, explains specific elements through video and frame-by-frame analysis.2) Okko — «Figure Skating»What it offers: Live broadcasts, interviews, expert studio segments, and post-competition discussions about results and performances. The content includes special programs and a «Prokat Show» featuring experts.Distinction: The format is predominantly television and studio-based—interviews, discussions, exchange of opinions, and commentary. Our channel can specialize in a single specific performance, dissecting it literally frame by frame, focusing specifically on the elements and why a particular score was assigned.

The primary distribution channel is Telegram. This platform will host the main and most in-depth content—including video breakdowns of elements, technical commentary, and comparisons/analyses of controversial performances—along with the highest level of consumer interaction (polls about elements/performances of interest, quizzes, interactive features, etc.).

TikTok will be used for short, dynamic video analyses ranging from 45 seconds to 2 minutes. The video will dissect a disputed element using slow motion, visual annotations, and a brief explanation of why the athlete received a specific score. At the end of the video or in the description, viewers can be directed to a Telegram channel for more detailed figure skating analyses and interviews.

Yandex Zen would be suitable for more detailed reviews. You can publish an in-depth analysis of the entire performance there or compare the execution of the same element across different athletes. Furthermore, you can release short pieces discussing the criteria used to evaluate a specific element. The materials can include a call to action to join a Telegram channel, where similar posts are published more frequently and there is greater audience interaction.

Margarita, 15 years old, high school student, single.

Margarita, who recently moved to Moscow from Nizhny Novgorod, actively uses Telegram and TikTok.She became interested in figure skating after the 2026 Olympics and admires several popular skaters (Trusova, Petrosyan, Gumenik, Valieva, Alice Liu, etc.). However, after immersing herself in the world of figure skating for a short time, she discovered other equally compelling skaters and began to wonder: «They all perform so flawlessly. Why do they receive such different scores?»The problem: The young woman wants to understand the rules of figure skating so she can objectively—more professionally—evaluate skaters' performances. After competitions, she searches for analyses of debatable moments, interviews, and articles that cover these technical aspects. Unfortunately, there is a very small amount of substantive review content, and the internet is filled with debates, edits, and other «entertainment» content.

Boris, 31 years old, influencer, married.

Boris lives in Moscow and is highly active on social media. He regularly uses Telegram, Yandex Zen, and other platforms to follow sports news and engage with his audience on sports topics (alpine skiing, cycling, and figure skating).

He has been interested in figure skating for several years, regularly watching major international and Russian competitions. Initially, his wife was interested in the sport and took him to a competition one time, where he was captivated by the atmosphere and began to develop an interest in the topic. He is knowledgeable about the main figure skaters, familiar with basic elements and judging criteria. He often discusses competition results with his audience, but he doesn’t always have enough technical arguments for controversial situations.

The Problem: Boris doesn’t just want to voice an opinion on a performance; he wants to support his posts with facts and clear arguments. He is particularly interested in the nuances of «non-jump» elements, such as spins, footwork sequences, and lifts—situations where things aren’t always immediately obvious or intuitively clear. He watches post-competition studio analyses on channels like Onko, discusses the elements with people more knowledgeable in the subject, but he lacks the necessary exposure and the ability to analyze specific situations.

Olga, 49, a financier, married.