Citytic—an experimental youth initiative of Citydrive for audiences aged 18–30.This is a new facet of Citydrive: bolder, more dynamic, and freer in visual communication.The identity is built on a reinterpretation of Citydrive’s signature element—the Spark.The Spark transforms into motion: a road receding into the distance appears between two dynamic shapes.It becomes a metaphor for the freedom of routing, movement through the city, and the ability to set your own pace.Citytic maintains a recognizable connection to Citydrive while developing its own distinct visual character.
Original size 2480x1418
Original size 1774x887
