CityDrive—a urban mobility platform that offers: carsharing, vehicle subscription services, and sales of vetted used cars. The platform has vehicles in six cities across Russia, which inspired my project, «Citic"—feel your city.
Citic is an updated design direction for CityDrive, centered around the idea inherent in the word «city» itself (large city/metropolis).
On either side of the vehicle, a minimalist cityscape rendered in CityDrive’s signature colors will be featured. We will also incorporate the distinctive «spark,» which takes on a dual meaning here.
It is important to demonstrate how CityDrive vehicles differentiate themselves from the competition. To achieve this, we are placing the brand emblem—which directly represents the company’s vehicles in our design—in front of the other cars. «Our cars are ahead of the rest.»
The logo itself has also been slightly updated. While it aligns with the concept, it still appears tied to CityDrive.
A great addition that we can implement later—to create a composite image for each of the six cities (where our vehicles are located).
Two options: — On the sides of the vehicle for each city, superimposed on a unified background image of the city, we would add a silhouette representing a well-known landmark (2–3) specific to that city. — The sides of the vehicle for each city would feature a unique design (still city-themed), but the individual silhouettes would combine to form the outline of that city’s famous landmark.
We will create six color combinations from the three primary CityDrive colors—one for each city.
Thus, we will achieve an original design that aligns with the «Citytic» concept and will resonate with the 18–30 age demographic.
Minimalism is currently trending, and additional details—such as windows on houses, small cars, and a signature «spark"—will attract attention. People will want to look closer, and if the unique design is eventually produced for each of the six cities, you could host a «concept quest"—"Take a photo with a CityDrive car in each of the six cities and post it, tagging us!"—which would also serve as excellent promotion for the company.
