Identity for CityDrive’s experimental youth division—Citica

Everyone has their own path, their own goals, and their own life rhythm. We created a design that reflects this dynamism through bold geometry, contrasting colors, and graphic lines.The diagonal elements lend the vehicle visual energy, creating a sense of movement, and making it stand out in the urban flow. The signature pattern becomes a recognizable part of the identity, unifying different vehicle categories into a single system while preserving the individuality of each version.«CITIC» is part of a city that never stands still—for a generation that chooses its own pace, opens up new possibilities, and forges its own path every day.