Original size 6144x8192
Original size 6144x8192
Original size 6144x8192
Original size 6144x8192
The «Citic» project aims to showcase a new direction for CityDrive. Its visual style blends the energy conveyed through design elements and typography with a calm restraint and freshness reflected in its primary color palette. It portrays the rhythm of modern metropolis life through the lens of minimalism. This project is not merely a typical brand refresh; rather, it is an authorial vision of the brand’s new direction and image, while retaining certain recognizable elements that allow it to remain easily identifiable within the urban landscape.
