Sitik—a brand developed within the CityDrive car-sharing ecosystem for a new generation that perceives movement as integral to its lifestyle. The identity is rooted in the aesthetics of esports and digital universes, merging technology with freedom of movement. Sitik transforms the ordinary ride into a novel user experience, where the vehicle becomes an extension of the digital environment and a way to explore the city on one’s own terms. «Feel the freedom of movement» is an invitation to break free from conventional boundaries and make every trip a part of your own story.
The spark of CityDrive transforms into an elongated line, symbolizing movement and the continuous flow of urban life. It becomes a graphic element of the brand identity, conveying the dynamic nature of the brand and inspired by racetrack aesthetics. Neon colors continue the idea of a vibrant, active city that never sleeps.
