SHOW THE PHANTOM is a startup at the intersection of a jewelry brand and an event platform, which grew out of a student project for a series of parties bearing the same name. (https://hsedesign.ru/project/bd9163e6aa814def9a8b25fe4849c644) The original concept—a «space without masks where the heart sets the rhythm, and the adornment becomes a statement: I am alive, I sound like myself”—has been reinterpreted into a capsule brand of jewelry and statement pieces, promoted through drops, pop-ups, and themed parties.
The core idea: jewelry is not an accessory, but a physical manifestation of one’s inner voice. The brand sells not metal and stone, but the permission to be oneself without a disguise.
prompts:
Macro product shot: a minimalist silver ring with a rough, uncut diamond on a hand with natural skin texture, no nail polish, 85 mm lens, f/1.8, soft diffused natural light, light film grain, editorial fashion style, authentic unretouched look, background—blurred concrete wall, high detail, 8k --ar 3:4 --style raw --v 6.1
Poster for the rave party «SHOW THE PHANTOM»: bold typography, black background with a silver holographic phantom figure, text with date and location, risograph print texture, underground club aesthetic --ar 2:3 --v 6.1
Creative office space for a fashion jewelry brand: mood boards on the wall, samples of silver jewelry on a long black table, large windows with natural light, a minimalist and authentic atmosphere --ar 3:2 --v 6.1
Tote bag made of raw canvas with a silkscreen print: a phantom silhouette and the text «I LIVE, I SOUND MY OWN WAY,» resting on a metal shelf in an industrial space, product photography --ar 1:1 --v 6.1
Branded jewelry packaging: a box made of matte black cardstock with the embossed silver logo «SHOW THE PHANTOM,» resting on a rough concrete surface. Next to it is a black velvet pouch. Dramatic side lighting, deep shadows—a «luxury meets industrial» aesthetic. Premium product mock-up, cinematic lighting --ar 4:5 --stylize 200 --v 6.1
Advertising poster for a luxury collection of silver jewelry: a model’s hand with several rings is extended toward the viewer, deep black background, dramatic spotlight, the text «SHOW THE PHANTOM» at the bottom, Vogue editorial style --ar 3:4 --v 6.1
Architectural photography, a street view of a modern concrete building facade featuring a large horizontal display window. Inside the window are three fashion posters. The posters display bold black typography with the text «SHOW THE PHANTOM,» overlaid on distorted, ghostly metallic visuals of jewelry and small text blocks. Late afternoon light creates sharp shadows from a bare tree falling onto the concrete wall. The silhouette of a person in a dark coat stands on the sidewalk, looking at the posters. Cinematic lighting, urban atmosphere, hyperrealism, 35 mm lens shot, f/8 aperture, 8k --ar 3:2 --style raw --v 6.0
Macro photography of a surreal sculptural object. The object resembles a monstrous maw crafted from crumpled silver aluminum foil, featuring sharp metallic teeth. A textured metal dome sits atop, adorned with spiky silver decorative elements. The mouth holds a crumpled piece of paper, resembling a ticket or banknote. Soft, diffused studio lighting, a smooth light gray-blue gradient background, shallow depth of field, sharp focus on the teeth—editorial fashion still life, surrealism, high detail --ar 3:2 --style raw --v 6.0
Tools: Midjourney v6.1 (primary generation), Adobe Firefly (packaging refinement), Photoshop (overlaying text and logos, if generation struggles with typography), DALL-E 3 / Kandinsky / Shedevrum — for Russian prompts.
• Methodology:
1. Reference Gathering (Pinterest, Vogue, party archives).
2. Prompt Formula: [subject] + [material/texture] + [lighting] + [style/camera] + [parameters].
3. Post-processing: light color correction and adding branded typography in Photoshop to ensure readability and brand consistency.
• Consistency: using the same --style raw and --v 6.1, and repeating key terms («concrete, ” „silver, ” „rough“) across all prompts so that the visuals read as one campaign.
