Чиз Пис (Cheese Peace) — монокафе, где подают творожные сырки на любой вкус. Для тех, кто знает толк в высоких лакомствах.
Этот проект — концепция стартапа, вдохновлённая работой о шрифте «Peace Sans». Бренд Чиз Пис переосмысляет и развивает визуальный язык, сохранив молочную тему и ироничный, игривый характер.
Проект прошлого года: сайт про шрифт «Peace Sans»
Ребрендинг
В основу ребрендинга лёг вкусный, эстетский и ироничный фотостиль с сырками и коровами. Сначала создавались фотографии, логотип и идеи слоганов по отдельности, затем из них собирались постеры.
Create an elegant heritage logo with the exact Cyrillic wordmark «Чиз Пис» in flowing calligraphy: dramatic thick–thin contrast, sweeping swashes, ornate capital letters Ч and П. Center a small heraldic crest above it: a cow’s head inside a crowned shield with symmetrical scrollwork. Flat solid #171717 on a uniform #F7F6F5 background. Crisp vector-style edges, balanced proportions, generous margin
Палитра Adobe Color
Photorealistic luxury food editorial photograph, portrait 3:4. Two cow forelegs in elegant white satin sleeves present a miniature chocolate-glazed curd bar with the ceremony of fine dining. Clearly visible cloven hooves, no human hands or fingers. The upper foreleg enters from the upper left, its hoof lifting a polished silver cloche by its knob. The lower foreleg rises from the bottom, balancing a wide silver serving tray on its hoof. A small white porcelain saucer holds one chocolate-coated curd bar, its cut end facing the camera to reveal dense white curd filling and a bright red berry center. Engrave the exact Cyrillic calligraphic wordmark «Чиз Пис» into the cloche. Use an attached image as a reference. Center the arrangement with a clear gap between the raised dome and the dessert. Cool pearl-gray seamless background, soft studio lighting, realistic silver reflections, delicate satin folds. Elegant fine-dining aesthetic with subtle absurdist humor. No poster typography, borders, or additional objects.
Photorealistic luxury food photograph: three chocolate-glazed curd bars arranged in a pyramid in a vintage silver dessert coupe with a fluted bowl, short stem, and scalloped base. A narrow stream of melted chocolate pours onto the top bar, cascading in thick glossy folds over the others. Pearl-gray seamless background, soft studio light from the upper left, shadow extending right, realistic silver reflections. Slightly elevated frontal view, entire bowl and base visible. Portrait 3:4.
Photorealistic macro food photograph of snow-white whipped curd cream filling the entire frame. A broad spatula swirl creates a smooth central surface surrounded by soft curved ridges. Show the logo «Чиз Пис» deeply debossed into the cream, with realistic recessed edges and delicate shadows. Use an attached image as a reference. Fine curd texture, tiny air bubbles, subtle moist highlights. Soft directional daylight from the upper left, warm ivory tones, shallow depth of field. Overhead close-up, portrait 3:4, no additional text or props.
Рекламные постеры
Create a minimalist premium advertising poster, portrait 3:4, warm off-white background. I am attaching the image that must appear inside the poster: place it unchanged in a large centered rectangular frame. Add oversized dark chocolate-brown condensed serif typography: «СЛИВОЧНАЯ» across the top and «НЕЖНОСТЬ» across the bottom. Small text on the left: «БУЛЬВАР РОКОССОВСКОГО, 1»; on the right: «9:00–21:00». Generous margins, precise alignment, elegant editorial composition. Preserve the attached image and its embedded logo.
Сырки с шоколадом:
Create a premium advertising poster, portrait 3:4. Use the attached photo as the full-bleed background, preserving the silver dessert bowl, curd bars, chocolate stream, and lighting. Place the attached SVG logo unchanged across the upper quarter in dark chocolate brown. Add condensed serif text «ПОЗВОЛЬ СЕБЕ ЭТУ РОСКОШЬ» across the lower section, flanking the stem. Bottom left: «БУЛЬВАР РОКОССОВСКОГО, 1»; bottom right: «9:00–21:00».
Сливочная нежность:
Create a minimalist advertising poster, portrait 3:4, off-white background. Place the attached cream photo in a large centered rectangle. Integrate the attached SVG logo unchanged into the cream as realistic recessed lettering with subtle shadows. Add oversized dark chocolate-brown condensed serif headings: «СЛИВОЧНАЯ» above the photo, «НЕЖНОСТЬ» below. Small text beside the upper part of the photo: left «БУЛЬВАР РОКОССОВСКОГО, 1», right «9:00–21:00». Generous margins, precise alignment.
Photorealistic ivory cotton canvas tote bag with long handles, leaning against a cool light-gray wall on a stone ledge. Print the attached SVG logo exactly as supplied in dark chocolate brown, large and centered. Below, add «СЛИВОЧНАЯ НЕЖНОСТЬ» in small Courier Prime-style serif type. Minimalist premium styling, visible fabric texture, soft neutral daylight, subtle shadows, portrait 3:4. No extra graphics.
Create a horizontal café banner, 16:9, ivory background. Place the attached cow photograph in a large rectangle below the attached SVG logo, preserving both exactly. The photo shows a playful close-up of a cow chewing a chocolate-glazed curd bar against a cloudy blue sky. Add small dark serif text «БУЛЬВАР РОКОССОВСКОГО, 1» top left and «9:00–21:00» top right. Generous margins, elegant editorial layout, no extra elements.
Create a minimalist premium curd-bar café menu, portrait 3:4, flat artwork, no mockup. Use the attached SVG logo exactly as supplied, large and centered at the top. Off-white background, dark chocolate-brown typography, generous margins. Use condensed bold serif item names and Courier Prime-style descriptions, with prices aligned right. No sans-serif fonts, photos or decorative graphics.Heading: «МЕНЮ СЫРКОВ», portion «60 г».Menu:
КЛАССИЧЕСКИЙ — 190 ₽
Ваниль · молочный шоколадТЁМНЫЙ ШОКОЛАД — 210 ₽
Какао · горький шоколадСОЛЁНАЯ КАРАМЕЛЬ — 230 ₽
Карамель · морская сольВИШНЯ — 230 ₽
Вишнёвая начинка · тёмный шоколадФИСТАШКА — 250 ₽
Фисташковый крем · белый шоколадКОКОС — 230 ₽
Кокосовая стружка · молочный шоколадSeparate the footer with a thin rule. Bottom left: «БУЛЬВАР РОКОССОВСКОГО, 1». Bottom right: «9:00–21:00». Accurate Cyrillic, consistent spacing, refined editorial layout.
Photorealistic interior photograph of «Чиз Пис», a boutique café specializing in chocolate-glazed curd bars. Use the attached posters as brand references and the supplied SVG logo unchanged. Milky-white plaster walls, brushed stainless-steel counter with a refrigerated curd-bar display, chocolate-brown velvet chairs with chrome frames, ivory banquette, round silver tables. Large calligraphic logo behind the counter, attached posters in thin silver frames. A silver cloche-shaped pendant lamp. Foreground table with a silver dessert coupe holding three small chocolate-glazed curd bars and an espresso cup. Tall windows, soft neutral daylight, clean whites and silver reflections, no yellow or orange cast, no blue tint. Refined, intimate atmosphere. Wide eye-level architectural photography, 28 mm lens, straight verticals, realistic materials, landscape 3:2.
Photorealistic close-up of two cow hooves wearing elegant white satin gloves tailored to their cloven shape, with two rounded sections instead of human fingers. Hooves entering diagonally from opposite corners, gently curved inward as if presenting a precious dessert. Lustrous satin, delicate seams and realistic fabric folds. Cool soft studio lighting, clean white background, luxury pâtisserie advertising aesthetic. No human hands, no text, no logos.
Create a premium horizontal café banner, 16:9, on an ivory background. Center a glossy chocolate-glazed curd bar inside an open silver-gray satin-lined jewelry box. Two cow hooves in white satin gloves enter from opposite corners, framing the dessert. Large dark-brown calligraphic «ЧизПис» logo above; small serif text «БУЛЬВАР РОКОССОВСКОГО, 1» top left and «9:00–21:00» top right. Cool studio lighting, photorealistic textures, refined editorial layout.
Упаковка
