An energy drink brand for office workers that transforms a routine beverage into a tool for escaping the mundane.
Each jar contains a prompt designed to inspire a small, unconventional action—to break the daily routine and view familiar life in a new light.
Original Project
Vertical frame 4:5. The camera is positioned very close to a concrete wall and shoots parallel to it. Two SHAKEEE paper posters recede into the perspective: the nearer edge is large, and the farther one diminishes. On the posters, reproduce the existing designs from the original project series, preserving the photographs, large headings, graphics, and their relative arrangement.The posters are genuinely affixed to the concrete—folds, bubble adhesive, small tears, and lifted edges are visible. Do not age them to the point where the design disappears. Hard side lighting accentuates the paper and the concrete. In the background, a person walks by, slightly blurred by motion. The focus is sharp on the closest poster.
Vertical frame 4:5. The camera is positioned nearly at ground level, utilizing a wide-angle lens, approximately 18 mm, aimed upward. An adult subject, dressed in loose dark clothing, is crouched before the camera and extends a SHAKEE can toward the lens. The can occupies about half of the frame; the face is further back and visible from the side. Behind the subject, two friends lean into the frame, with the sky and tree canopies visible between them.
Use the white label from the original mock-up 29, retaining its black typography, logo placement, and graphic elements. Adapt the flat design onto a cylindrical can without altering the overall design. Include small condensation droplets, the metallic rim, natural reflections, and contact shadows cast by fingers. The logo must be clearly discernible. Capture a dynamic facial expression and use expressive perspective to emphasize the object.
Horizontal frame 3:2. The camera is positioned low inside a metal shopping cart, looking upward. An adult places a cardboard package containing six SHAKEE cans into the cart. The packaging is close to the lens and unfolded to three-quarters, showing the front panel, the side, and the handle.
For the composition, transfer the existing black-and-white arrangement of the original SHAKEE packaging: the logo and graphic elements from mockup 29. Adapt the placement to the cardboard form while maintaining element proportions. Do not invent additional markings. The folds, the thickness of the cardboard, the die-cut handle, and slight scuffs are visible. The cart bars frame the shot, with the person’s face and a sunny street visible behind the package.
Horizontal frame 3:2. The camera is positioned very close to the waistline of the jeans, slightly from below and to the side. A white, shaped charm with the black SHAKEE logo from original mockup 32 is attached to the belt loop. Preserve its existing contour, proportions, and design.
The charm dominates the foreground; the owner’s figure recedes into the depth. Visible elements include the transparent edge of the acrylic, the material’s thickness, the metal chain, the ring, and fine scratches. The weave of the threads and the seams are discernible on the denim fabric. The person is walking, and the charm is slightly angled away from the vertical. The logo is sharp, and movement is evident in the background. Sunlight and a flash create subtle glints on the acrylic and metal.
Horizontal shot, 3:2 aspect ratio. The camera is set almost at pavement level, looking slightly up at the underside of a skateboard. An adult skater is holding the board by the nose, angling it diagonally near the lens. The nearest wheel and truck appear large, and the deck recedes into the perspective. The underside of the board features an icy blue background, a massive black SHAKEE logo, offset circles, and dotted lines. The design fills the deck and takes the suspension placement into account. The print shows authentic signs of use: localized scratches, scuffs, and edge chipping. Layers of plywood, metal suspension, and the texture of the polyurethane wheels are visible. Behind this—the skater’s legs, friends, the concrete skatepark, and the blue sky. The shot is bold and close, with a complex yet believable perspective.
Vertical frame 3:4. The camera is positioned low beneath a translucent SHAKEE scarf that two adults are stretching over themselves. The lens looks upward: the fabric crosses the frame diagonally, its center sags slightly and sways in the wind. Fragments of hands, faces, and bright sky are visible at the edges.
The scarf is white and blue with a large black logo, signature circles, and dotted graphics. The ornamentation is designed across the entire surface of the fabric, featuring a neat border. The print is visible through the back and naturally deforms in the folds.Sunlight passes through the material, revealing the fibers and delicate seams. The faces are partially shadowed by the scarf and softly filled with flash. Retain deep dark areas outside the translucent fabric. The feeling is that of a vibrant, street-level experiment with an object.
