Form is the first mass-market beauty salon for curly-haired individuals. The market for curly salons remains niche: either small, expensive studios or community projects lacking scale. Form is changing this—making professional curly hair care accessible and understandable to a wide audience.
The initial identity concept was based on the entanglement and intertwining of letters, referencing unruly curly hair. This explains the intricate lettering.
I used bright colors: FD5ED2, FED370, 000000, because I wanted to convey the character of the curls: unruly, loud, and daring.
Identity
Logo (Nano Banana used)Create a sophisticated, minimalist logo for the boutique curly hair salon «форма» (exact lowercase Cyrillic). Make the wordmark the main focus, using custom bold yet refined geometric typography with organic, sculptural curves and subtle, distinctive modifications to «ф» and «о.» The aesthetic should be modern editorial branding—artistic minimalism, premium, and memorable. Use deep chocolate brown on a warm ivory background, centered composition, flat vector style, precise contours, and generous negative space. Absolutely no literal curls, spirals, hair illustrations, faces, beauty clichés, decorative symbols, gradients, shadows, 3D renders, mockups, or extra text. Prioritize original typography, readability, and a recognizable silhouette.
Products
The product was redeveloped to reflect the new visual identity. Prompts were written in ChatGPT; the images are from Nano Banana.
ProductRedesign the haircare packaging using the second image as the visual reference. You may freely change the bottle shapes, proportions, caps, pumps, materials, label shapes, and composition to create a cohesive, premium product line.
Use the «forma» wordmark, the abstract circular «ф» monogram, deep burgundy typography, and warm ivory palette from the reference. Create sculptural, modern packaging with distinctive silhouettes and refined minimalism. Avoid literal curls, hair illustrations, or generic beauty clichés.
Include two products with legible Russian text: «Шаг 1 — Шампунь для кудрей» and «Шаг 2 — Маска для кудрей, ” 300 ml each. Premium editorial product photography, sophisticated art direction, clean background.
productsRedesign this product collection using the «Forma» brand identity from the second reference image. Freely reinvent the bottle shapes, materials, caps, labels, and composition while preserving the core product concept: hair styling spray. Use sophisticated burgundy typography, warm ivory labels, and an abstract geometric «F» monogram. Create distinctive premium packaging featuring sculptural silhouettes, refined minimalism, and high-end editorial art direction. Avoid literal curls, hair illustrations, and generic beauty packaging. Keep all text in Russian, including «Спрей для фиксации», fragrance, and «50 мл». High-end product photography, cohesive brand identity, elegant color palette.
