Lumi — a collaborative study service that helps students find a suitable study buddy, select vetted spaces, and conduct structured sessions.
The goal of the new project is to rework Lumi’s visual language and make the brand feel more mature, technological, and flexible.
Redesign
Instead of the metaphor of scout badges, the new identity is built around the idea of synchronization. Lumi connects two people, two schedules, two learning rhythms, space, time, and a shared goal.
Vertical A4 photography-led editorial poster for LUMI. Small, bold, multi-line headline in the upper-left corner, with selected words highlighted in purple. One enormous rectangular photograph of three students studying together in a sunlit café, occupying approximately 75% of the poster. Yellow checkerboard overlay, minimal purple pixel decorations, and a small tilted purple caption. Clean, spacious c
