ZAPOLY rebranding

My previous project was the identity design for the ZAPOLYA career guidance camp.

Create a photorealistic architectural photograph of the career exploration camp «Proba» in a temperate woodland setting. The attached brand sheet defines the identity; the workshop interior reference defines the practical educational atmosphere.Show a believable, moderately budgeted low-rise campus—not an office park, luxury hotel, or futuristic resort. Use a slightly elevated three-quarter exterior view showcasing the main workshop building, a shared courtyard, and modest residential buildings further in the background.Three simple rectangular workshop volumes are offset horizontally and gently step upward in roof height, echoing the brand’s stepped route. Connect them with a practical covered pedestrian gallery featuring clear right-angle turns and continuous, step-free circulation. Large but realistically constructed windows reveal workbenches, a design studio, and shared project tables.Utilize warm off-white plaster or fiber-cement façades EFEDE7, deep navy steel window frames and canopy structures 202D46, and restrained terracotta entrance portals #CD533C. Incorporate natural timber where structurally appropriate.A small, approved «Proba» logo marks the main entrance; preserve its reference lettering and stepped symbol. Keep all other surfaces free of writing.Include a shaded outdoor project table, ordinary benches, simple planted edges, and a few teens with a mentor at natural scale. Separate the quiet residential cabins from the workshops with trees.Soft afternoon daylight, realistic construction details, grounded roofs and columns, clear pedestrian paths, and authentic material texture. Use a horizontal 16:9 composition. The brand should inform the massing, circulation, and building details—without giant lettering, sculptural staircases, floating volumes, or theme-park decorations.
Prompt by Chat GPT, Image by Nano Banana

Dense, large Cyrillic typography, light background, photographs of real professional activity, and an editorial collage with thin guide lines. Deviating arbitrarily from the approved system, changing logos and fonts between media, adding random colors, fantastic elements, or pseudo-text is strictly prohibited.

Warm off-white background EFEDE7, deep navy 202D46 and terracotta CD533C, flat editorial layout, generous whitespace, no photos, mockups, shadows, or decorative effects. Title: «Identities — Sample.» Across the upper half, clearly show exactly THREE logo versions, each once: the full logo with «профориентационный лагерь, ” the logo without the descriptor, and the small standalone stepped symbol. Label them „With Descriptor, ” „Without Descriptor, ” „Small Mark.“ In the lower-left section titled „Color Palette, ” show three large color swatches with their exact labels: „Dark Navy 202D46, ” „Terracotta CD533C, ” „Light EFEDE7.“
In the lower-right section titled „Typography, ” show the actual family name „Golos Text“ and three clear specimen lines: „Regular 400, ” „SemiBold 600, ” „ExtraBold 850.“ Include one short Cyrillic specimen „Аа Бб Вв Гг Дд.“ Match the real Golos Text specimens in the reference. Keep all Russian text accurate and readable. Balanced professional brand presentation, no extra content.
Prompt by Chat GPT, Image by Chat GPT

Graphics and Typography
Create a vertical key visual for the career guidance camp «Proba» at 1200 × 1680 px. Use the provided photograph as a separate placed asset: maintain the subjects, objects, lighting, and color; cropping is permissible during placement. The identity is based on the principle, «The route is born from action.» The graphic palette is strictly limited: dark blue, terracotta, and light background #EFEDE7. Preserve the natural colors of the photograph.
Type the headline and captions using the authentic Cyrillic typeface Golos Text. Use a saturated headline, calmer semantic captions, and fine functional labeling. Do not deform the letters or simulate the font using generation. For the logo, use the «Proba» master with the descriptor «career guidance camp.» The form of the three steps and the starting square in the logo is fixed.

Imagery
1.1
Wide horizontal 3:2 environmental medium shot, ONE 17-year-old girl with short dark chestnut hair and a dark navy cotton shirt. View from her left side, she is concentrated, using an unbranded mirrorless camera at chest/eye level to photograph a small handmade ceramic vessel on a windowsill table. The camera is held naturally, with her right hand on the grip and her left supporting the lens; realistic fingers, no tripod needed. Place her in the right half of the composition, leaving a soft off-white wall and warm window shadow in the left third; include both the subject she is photographing and her concentrated face in context. The camera viewfinder and lens geometry must be believable. A single, solitary quiet moment of observation—not a photoshoot with other people. 50 mm editorial documentary lens, crisp eyes and fingers, gently softened room background. Single, coherent photo, never split screen.
2.1
Wide horizontal 3:2 diagonal environmental shot, featuring exactly THREE people: two teenage boys aged 17 and an adult female instructor around 35. In a real, clean, supervised makers workshop, they assemble a small mechanical articulated desk lamp from plywood arms, small bolts, and a ready-made metal base—no electricity is connected. One teen gently holds a joint in a small woodworking clamp, another tightens a bolt with an ordinary screwdriver, while the instructor watches attentively from the side, her hands clear of the tools. Visible safety glasses, appropriate work aprons, and organized hand tools. View from table height across the workbench; a blurred piece of plywood is in the near-left foreground, with a sharp, specific hand action and joint near the center. Faces are visible in the upper half. The atmosphere should convey informal concentration and exchange, with no smiling at the camera. Ample visual depth and believable tool contact, set within a spacious, real workshop. No powered machinery, no sparks, no floating objects.

3.1
Vertical 4:5 intimate over-the-shoulder close-up, featuring exactly TWO teenage participants: one girl with tied dark hair and one boy with warm brown skin, both 17. A real communication/product design workshop: the girl folds a scored off-white paper packaging prototype with tabs while the boy compares terracotta and navy physical paper samples beside it. The camera is positioned above and just behind the shoulder, capturing a close view of careful hands, scored paper creases, a steel ruler, and a closed craft knife resting safely on a cutting mat. Strong sidelight from the left reveals the paper texture and fold lines. This is NOT a flat-lay on a tabletop, but an actual spatial over-the-shoulder viewpoint with depth. There are no printed words or graphics on the paper, no invented logos, and no computers are required. The object is a believable crafted item; there are no impossibly interwoven fingers, and the material thickness is realistic.
4.1
Horizontal 3:2 elevated oblique wide documentary frame captured from an upstairs or raised camera position, looking down at about a 40-degree angle, featuring exactly FIVE distinct teenagers aged 16–18 gathered around a large plywood shared studio table. One participant demonstrates a small, assembled, adjustable plywood lamp; two examine a cardboard bridge prototype; another gestures toward a blank folded paper package while the fifth listens. The scene captures a lively, real discussion with varied postures, and no one looks at the camera. The edge of the room and an open, clear floor area are visible around the table, creating an asymmetrical composition with the table placed diagonally across the frame. The camera is at an elevated human viewpoint, not an impossible directly overhead angle; the feel is dynamic yet credible. Natural, soft lighting emphasizes shared work as a social experience, rather than a formal classroom presentation or office meeting.

5.1
Vertical 4:5 intimate waist-up documentary portrait of ONE 17-year-old teen boy with short curly black hair, medium tan skin, natural facial asymmetry, wearing an ordinary cream T-shirt under a navy work overshirt. He has just finished a craft session and is naturally holding a small handmade wooden articulated desk lamp at waist/chest level with both hands; exact fingers and arm joints must be realistic. He looks quietly and confidently near the camera, with a relaxed, closed-mouth expression—not a triumphant advertising grin. Place him just right of center, with a breathable soft blank plaster area in the upper-left for later editorial cropping. A softly blurred camp workshop is visible behind, hinting at one workbench and a daylight window. 85 mm portrait feel, eyes in focus, authentic skin texture, and a hint of sawdust on his sleeve; the crafted object must remain recognizable, not toy-like or futuristic. Slightly informal posture, conveying dignity and individuality. No typography, props with text, or additional people.
Prompt & design by Codex/Chat GPT, Background by Nano Banana

Posters
1.1
Exact headline «SHOOT». Candid documentary photograph of a teen girl operating a professional camera, another teen holding a simple reflector, honest afternoon workshop daylight, camera strap, focus, and curiosity—not posed smiling. The route line turns near the camera viewfinder and leads toward a separate, small rectangular contact-print crop. Mostly paper, navy heading, terracotta line.
2.1
Exact headline «BUILD». Candid documentary photo of two teenagers assembling a small real wooden model with hand tools, showing careful hands and believable construction. Tightly cropped tabletop details are featured in a secondary rectangle. Mostly deep navy with warm-paper type and terracotta route. The route changes direction to frame the assembled result.
3.1
Exact headline «CREATE». Documentary photograph of three teenagers in a design workshop discussing cut paper, material samples, and hand sketches. Features a strong cropped seated portrait and a broad table area. Warm paper and terracotta compositional panels, navy type. The route turns through material sample crops into the final model image.
Mockup
1.2
Create a photorealistic street advertising mockup in a contemporary city center. Show three adjacent portrait advertising displays with realistic dark metal frames, positioned on a paved pedestrian street near stone building facades. Place the three supplied finished posters from: «SHOOT, ” „BUILD, ” „CREATE.“ Use an almost frontal camera angle so all three posters remain readable and fully visible. Add believable frame depth, subtle glazing reflections, natural daylight, and contact shadows. Keep pedestrians and street details in the background without obscuring the displays. One coherent horizontal photograph, with no added captions or presentation graphics.
Prompt by Chat GPT, Image by Nano Banana

Design
exploration camp «Try It Out, ” with a 3:1 aspect ratio. Do not use photographs, illustrations, mockup environments, gradients, or three-dimensional effects. Use a solid deep navy background, HEX #202D46. Place the following exact Cyrillic headline on the left in two lines: „ПОПРОБУЙ“
„СВОЙ МАРШРУТ“ Use warm off-white, HEX #EFEDE7, and heavy Golos Text typography. Keep the words complete, clearly readable, and suitable for viewing from a distance.
Mockup
Create a photorealistic mockup of the supplied horizontal banner installed in a realistic metal advertising frame in a city center. Use the additional street reference only to match the architectural setting, daylight, and atmosphere.
Transfer the finished banner as unchanged artwork. Preserve its complete headline, exact lettering, master logo, descriptor, stepped route, colors, margins, and 3:1 aspect ratio. The banner itself must contain only typography and graphic elements, with no photographs.
Prompt by Chat GPT, Image by Nano Banana

Badge
1.1
Create a photorealistic product photograph of the supplied accordion brochure opened on a light wooden desk.
Position the brochure prominently near the center of the frame, ensuring every panel is visible. Render realistic folds, paper thickness, slight variations in panel angle, and soft contact shadows. The printed graphics must naturally follow the physical paper surfaces. Place the supplied navy branded pencil case and two branded pencils nearby without obstructing the brochure. Match their appearance to the reference images. Utilize soft daylight. Keep the brochure as the primary visual focus.
1.2
Create a photorealistic close-up of one supplied participant badge worn by a person in a dark navy cotton shirt. Position the complete badge at the center of the image, angled almost front-facing and in sharp focus. Crop the person’s face out of the frame. Preserve the badge’s approved design: warm off-white card stock, rounded corners, the «проба» logo, descriptor, «PARTICIPANT», blank name field, and terracotta route. Do not alter the lettering, layout, or colors.
Keychain
2.1
A practical, folded dark navy woven fabric key fob, approximately 90 mm long and 22 mm wide, featuring a reinforced stitched attachment loop or metal eyelet. ONE real stainless-steel split ring must actually pass through the reinforced attachment and through the holes of THREE ordinary small metal house/locker keys. Ensure correct ring topology, split-ring overlap, realistic key teeth and shoulder profiles, subtle scratches, and contact wear. The keys should fan out naturally on the surface—no floating elements or impossible welded metal.
2.2
Soft daylight with restrained metallic glints, focusing on the brand and the ring. There must be enough depth to keep the key shapes recognizable. The material should be real, tightly woven polyester webbing, durable bar-tack stitching, suggesting plausible, affordable camp merchandise.Prompt by Chat GPT, Image by Midjourney