Media Concept for the First Take-Home Assignment
«Bad Design» is a media outlet dedicated to design errors, strange choices, and things that are difficult to use. We collect examples of flawed design from everyday life, analyze what is wrong with them, and show how they could have been improved.
The core idea: good design is easier to understand through the example of bad design.
1. Media Goal
Show how design influences our daily lives far more than we realize.
We constantly encounter inconvenient websites and strange objects, but rarely do we stop to consider why they are designed that way. The project’s goal is to teach people how to notice design flaws, understand their causes, and differentiate successful solutions from unsuccessful ones. At the same time, we aim to discuss design in an accessible, humorous way, using relatable examples rather than complicated professional jargon.
2. Themes of Future Media
Segment: Design and Visual Culture.
Narrow topic: UX/UI, graphic, and product design errors that people encounter every day.
The channel features several recurring segments. «Who Came Up With This?» showcases collections of the most absurd design decisions. In «What’s Wrong With This?», we briefly analyze specific errors. The «Before / After» segment displays the original design and proposes an improved version. «Design vs. Human» tells stories about inconvenient interfaces, spaces, and objects. And in «Fix This, ” subscribers send in examples, and we decide what needs revision.
3. Competitors and Analysis
Three projects have been selected for analysis, as they also discuss design flaws.
1. «Hellish UX»
A Telegram channel featuring examples of inconvenient interfaces and strange UX solutions.
Pros: Humor, real-world examples, and content from subscribers.Cons for our concept: the primary theme is focused on interfaces. We want to explore object and urban design as well.
2. Bored Panda
An entertainment website featuring collections of unusual and failed designs.
Pros: vibrant photographs, unusual examples, accessible format.
Cons for our concept: the focus is on entertainment, and we are interested in additionally explaining errors and showing corrections.
3. Eleken Blog
A design blog offering detailed analyses of UX errors using examples from well-known digital products.
Pros: Concrete explanations and a professional approach.Cons for our concept: The materials are more focused on digital products. We want to make the format simpler and more engaging for people without a design background.
Conclusion: Our distinction will lie in the combination of humor, clear explanations, and redesign using AI. We are not just presenting odd solutions; we are offering viable ways to improve them.
4. Distribution Channels
Main Channel: Telegram. This will feature short analyses, collections of flawed design, polls, and submissions from followers.Additional Channels:
VK: cards with analyses, discussions, and «before and after» collections.
Pinterest: a visual archive of design errors and redesigns.Our primary focus is on visual content that can be quickly viewed and shared with friends.
5. Target Audience
Person 1. Anya, 21 years old
Character 1. Anya, 21 years old
Graphic Design student. Constantly seeks references, studies other people’s projects, and is interested in visual culture.Need: wants to better understand mistakes and learn from real-world examples.
Character 2. Maksim, 26 years old
Character 2. Maxim, 26 years old
Beginner UX/UI Designer. Works with interfaces, is building a portfolio, and seeks to develop their professional visual literacy.
Need: Seeks clear analyses of errors and effective alternative solutions.
Person 3. Dasha, 24 years old
Person 3. Dasha, 24 years old
