REWORK

PEREKROY — a new kind of atelier that doesn’t repair old clothes, it reinvents them. The project stands at the intersection of sustainable fashion, design, and material stewardship.The core principle: every garment is not trash, but a building block.

A minimalist black and white typography logo featuring the word «PEREKROY» in bold, heavy, slightly irregular, and playful sans-serif font, with creative, expressive, uneven lettering, on a clean white background, designed in a vector, modern branding style.Create the same logo, but replace the white background with pink (F87FBB) and make the letters white.

The color palette was defined using AdobeColor

A triptych of three vertical graphic advertising posters for the custom and upcycling clothing brand «Perekroy, ” arranged in a row from left to right on a single white background. All three posters are executed in a unified corporate style: a contrasting pink–black–white palette, avant-garde large vertical and broken typography in Cyrillic („ТРАНСФОРМАЦИЯ“, „ПЕРЕКРОЙ“), elements of sewing patterns with dotted lines, and graphic blocks.

Left poster (Jacket): In the center, there is a vintage black denim jacket split in half—one half is regular, the other is radically customized with bright pink embroidery, torn patches, and safety pins.

Central poster (Hoodie and set): A conceptual collage featuring laid-out custom clothing—a black hoodie with a hood and pixel patches, and a resewn skirt with raw edges.

Right poster (Accessories and Tools): A flatlay composition showcasing the customization process—a voluminous denim tote bag, tailor’s scissors with bright pink handles, a pink measuring tape, spools of thread, and embroidered patches.

All three posters look like a single series for an exhibition or presentation; studio lighting, high detail in the texture of the fabric, threads, and metal hardware, premium-level graphic design, 8K.

Interior mockup for a design project presentation. A light-colored wall in a creative sewing studio with a loft style. Two vertical advertising posters are mounted side by side on the wall (the first and second posters in the series: one featuring a denim jacket and one featuring a black hoodie). The posters are neatly attached with masking tape. To the left of the wall, a portion of a sewing mannequin is visible; in the foreground, the edge of a wooden worktable with thread spools and sewing scissors is slightly blurred. Professional interior photography, soft daylight from the window, high detail, 8K.

Interior mockup for a design project presentation. Close-up of a light-colored wall in an upcycling design studio. One vertical advertising poster is mounted in the center of the wall (the third poster in the series featuring a denim tote bag and tools). The poster is secured with masking tape. In the background on the right, a vintage sewing machine on a pink cabinet and a clothes rack are visible. Clean, minimalist design, commercial advertising photography, studio lighting, high detail in textures, 8K.

Photorealistic, wide-angle cinematic shot of a modern subway train parked inside a sleek, brightly lit underground station with concrete columns and exposed brick walls. The subway car features a white body with horizontal blue and red stripes running along the top and bottom edges. The front nose of the train is white with a curved black windshield. The side of the car is decorated with a creative fashion/tailoring themed graphic wrap: a purple zigzag measuring tape, fabric pieces, scissors, pins, and a dark blue tote bag graphic. Under the left window, there is bold black typography reading «REMAKE THE CITY». Near the front door, there is a black logo reading «REMAKE» and a standard wheelchair accessibility symbol. Polished stone tile floor with light reflections, ultra-realistic architectural rendering, 8k resolution

A realistic street photograph of a modern city street featuring a brick wall at eye level. A large, horizontal advertising billboard displaying an upcycling-style city poster is mounted on the brick wall. The poster features a clean white background with large, bold black text in Russian: «CUSTOMIZE YOUR WORLD.» The design is accented with trendy upcycling elements: samples of denim fabric, textile patterns, a denim jacket, a hoodie, and numerous bright pink decorative elements, including threads, pins, buttons, patches, and scissors, scattered throughout the composition. In the lower left corner of the poster is the «PEREKROY» logo, rendered in black. Add the phrase «FASHION UPCYCLING» to the poster in black letters. Several people are walking slowly along the sidewalk in front of the wall, examining the billboard. Photorealistic, high-quality graphic design, 8K resolution.

Professional promotional studio photography of merchandise for a clothing brand. Close-up: a girl is standing in a bright sewing workshop, slightly turned to the left. She is wearing a white oversized T-shirt made of thick cotton with black and pink stitching along the edges (on the collar, sleeves, and hem). In the center, near the neck, there is a large inscription «REMAKE» made in the form of black textile patches with a handmade effect and protruding threads (in the upcycling style). On the front part of the T-shirt, large pink rectangular patches and several small black squares are sewn in a random order; free ends of black and pink threads extend from them, as do zigzag stitches. There is also a small pink patch on the right sleeve. In the background, you can see a light-colored wall, a white table on the left, on which the girl’s hand rests, and a wooden shelf on the right with rolls of fabric and black sneakers on it. Natural soft studio lighting, high detail in fabric texture, realistic seams, sustainable fashion and deconstruction style, photo shoot for a lookbook, 8K.

Professional studio advertising photography of merchandise. The same interior of a sewing workshop, the same model, but viewed from behind. The girl stands with her back to the camera, wearing the same white oversized T-shirt made of thick cotton, leaning her hand on the white table on the left; on the right, a wooden shelf displays rolls of fabric and black sneakers. The entire back of the T-shirt features a large accent print shaped like a silhouette of tailor’s scissors, created using an upcycling technique with black and blue textile patches featuring rough edges, protruding threads, and pink accents on the rings (in the same style as the inscription on the front). A small pink patch is retained on the right sleeve, and black stitching runs along the seams. Natural soft lighting, high detail in the fabric texture, brand lookbook, 8K.

Based on the attached photo, take a close-up of the upper portion of the T-shirt. Focus specifically on the chest area: clearly show the black text «ПЕРЕКРОЙ» made of patches, as well as the pink and black patches sewn below with protruding threads. Preserve the exact colors, fabric texture, lighting, and overall style.

Professional studio photograph of merchandise for a clothing brand. A black denim shopper, crafted from thick denim, lies on the surface of a white freezer in a brightly lit sewing workshop. The bag features patch pockets and randomly sewn pink textile patches with raw edges and protruding white and black threads. In the lower right corner, the brand logo «ПЕРЕКРОЙ» is printed in white. Natural soft lighting, high detail of the fabric texture, lookbook, 8K.

Based on the attached photo featuring the black denim shopper, create a studio shot for a lookbook. Transfer the same shopper onto the shoulder of a girl standing in the same bright workshop. The girl is wearing a white, oversized basic T-shirt. The shopper should be positioned on the girl’s shoulder, with the strap going up, and the girl’s hand naturally resting on top of the bag, gently touching it. Maintain the exact design of the shopper’s patches, pink accents, protruding threads, and the «ПЕРЕКРОЙ» inscription. Medium shot—the girl’s head should not be visible—utilize natural, soft lighting, and ensure a high level of detail.