«The Lagoon» — a hotel and spa for Gorgon Medusas. Here, you can relax in a mirrorless space, undergo scale and snake treatments, and then take the familiar ritual home in a signature kit.
Redesign objective: To preserve the mythological concept and the recognizable combination of green and fuchsia. To evolve these elements into a cohesive system—from logo and packaging to interior design, merchandise, and advertising. In the new version, fuchsia becomes a subtle accent. The foundation is built upon deep green, mint, and milky white. The texture of the scales is complemented by ceramics, porous stone, and dense cotton.
ProcessesThe work began with an analysis of the original «Lagoon» identity, the project description, and the mood board. For the redesign, the name, the serpentine motifs, and the combination of green with fuchsia were retained. The new direction was built around matte ceramics, porous stone, cotton textiles, and soft lighting. ChatGPT was utilized to develop the visual direction, prepare copy, and compose prompts. In the built-in image generator, a new logo was first created, referencing the old mark and the mood board. Following the initial generation, crossbars were added to the letter «A» using a separate prompt. The refined logo was then used as a visual reference for products, merchandise, interiors, and advertising. For every image, a separate prompt was constructed, maintaining the overall palette and materials, but varying the object, angle, and composition. Five object case studies, a kimono, a shopper bag, a sleep mask, a reception desk, a spa room, a Gorgon ritual scene, two posters, and a set of carriers were created. Next, the inscriptions, object shapes, and style consistency were reviewed. Errors in the name on the box, reception desk, and poster were corrected with additional prompts. The cover was created separately, and then the text was removed and the mark was scaled down. ImageMagick was used to set the size to 1140 × 1600 pixels and save as JPEG. The images were generated using the built-in ChatGPT / Codex generator; according to the documentation for this mode, GPT Image 2 is used, though the specific run’s version identifier was not displayed by the tool. Links: GPT-6 — https://developers.openai.com/api/docs/guides/latest-model; GPT Image 2 — https://developers.openai.com/api/docs/models/gpt-image-2; Built-in generation description — https://learn.chatgpt.com/docs/image-generation; Pillow — https://pillow.readthedocs.io/; ImageMagick — https://imagemagick.org/; Fonts — https://fonts.google.com/specimen/Manrope and https://fonts.google.com/specimen/Cormorant+Garamond.
The following text contains condensed versions of the prompts used. The exact English wording was provided earlier in the conversation.Create an updated visual identity for «LAGUNA, ” a fictional hotel and spa for Medusa Gorgons. Use the original logo and mood board as references. Retain the name and symmetry, and create an emblem featuring two intertwined snakes with a small fuchsia detail at the center. Use deep green
073D3B, mint
9CCFBB, warm creamEEEBDD, and fuchsia
DF38B5. Place the name «LAGUNA» and the subtitle «HOTEL AND SPA» beneath the emblem. Correct the lettering: the second and sixth letters, Cyrillic «А, ” must have horizontal crossbars, while the first letter, Cyrillic „Л, ” must remain without a crossbar. Preserve the emblem, colors, and composition. Use the corrected logo as a consistent visual reference for subsequent images. The overall style of the series should resemble realistic premium spa product photography, featuring matte ceramics, porous limestone, cotton textiles, soft directional lighting, and small fuchsia accents. Exclude mirrors, chrome, weapons, and horror imagery. Create a spa ritual kit in an open molded pulp box containing a green balm jar with a cream lid, a mint oil bottle, a light-colored comb with a loop handle, and a dark massage stone. Arrange the objects on limestone and show the kit from a three-quarter angle. Create a close-up of a low green balm jar with a cream lid, a „LAGUNA“ label, and a smear of mint-colored balm on stone; position the jar on the right and leave negative space on the left. Create a front-facing image of an opaque mint oil bottle with a light-colored stopper on a dark green pedestal, accented by soft botanical shadows and a small fuchsia ribbon. Create an overhead view of three matte basalt stones arranged along a gentle diagonal on mint fabric; add a branded paper band and a cotton pouch. Create a macro photograph of a light ceramic comb with six widely spaced rounded teeth and a loop handle on dark green fabric, adorned with a small fuchsia ribbon. Create a cream cotton kimono on a wooden hanger, featuring green snake embroidery on the sleeve and hem, a small emblem on the chest, and a loosely tied belt; show the entire garment. Create a green cotton tote bag with light-colored handles, a large mint emblem, the name „LAGUNA, ” and a small fuchsia fabric tab, placed on a stone pedesCreate a mint sleep mask featuring a dark elastic band and an embroidered emblem, resting on a folded cream towel. Design a spa reception area with a retail corner: a curved limestone desk, mint plaster walls, a raised emblem and brand name on the wall, display niches holding branded kits and care products, and a small fuchsia textile accent; ensure there are no mirrors or glossy surfaces. Design a private spa suite with a rounded mint soaking tub, porous stone walls, an arched niche, a cream daybed, a branded towel, and a small fuchsia cushion. Create a serene portrait of an adult Gorgon wearing a cream robe during a spa treatment: green snakes rest gently around her head, her eyes are closed, and a therapist adjusts a towel; convey a sense of care without evoking horror. Design a green advertising poster on a stone wall with the large cream headline «YOU CAN EXHALE, ” the snake emblem, and the brand name „LAGUNA.“ Create a second cream poster with the headline „CARE WITHOUT UNWANTED GAZES, ” an image of the balm jar and comb, and the emblem and brand name at the bottom. Provide an overhead view of a key card, a treatment menu, a door hanger displaying the word „RESTING, ” and an envelope, all adhering to the same visual identity. When correcting the brand name on the box, reception wall, and poster, replace only the incorrect first „A“ with a Cyrillic „L“ without a crossbar; retain the crossbars in the second and final „A“ letters and leave the rest of the image unchanged. Create a minimalist vertical cover measuring 1140 × 1600 pixels on a cream background, featuring the snake emblem, the brand name, and a short subtitle. Then, remove all typography, reduce the emblem’s size by approximately 15 percent, and center it while preserving its shape, colors, and generous negative space.
