Only Matters is designed for individuals who spend significant time in front of computers and are fatigued by overly complex or gaming-oriented digital interfaces.
The project was developed as part of the rebranding for the AI IT startup NovAIcarius and consists of an ultra-wide ergonomic mousepad (900×400 mm). The visual language is based on clean composition with ample «negative space, ” concise graphics, and the elimination of unnecessary visual clutter for maximum focus.
The main feature of the product is the integrated, anatomically designed wrist rest with adjustable height (memory foam function), which reduces strain on the joints during prolonged use. The surface, made of wear-resistant microfiber with seamless heat sealing and a non-slip rubber base, creates a monolithic, functional product.
Use Case Scenario:Desk Organization: The pad is centered on the desktop, positioned under the keyboard and mouse.Ergonomics and Work: While working, the wrists of both hands naturally rest on the integrated roller. The smooth height transition adjusts to the position of the palms, preventing the development of carpal tunnel syndrome.Tactile Comfort: The tightly woven microfiber ensures smooth mouse glide, while the rubber base securely fastens the pad to the desk and dampens vibrations from the keyboard.
Overall length: 900 mm
Overall width: 400 mm
Base mat thickness: 4 mm
Roller height (for keyboard): 20 mm
Roller height (for mouse): 12 mmTop layer: High-density textile microfiber (100% polyester) with a smooth weave and matte texture. Resistant to abrasion and moisture. Roller filling: Memory foam polyurethane. Bottom layer: Foamed natural rubber with a fine-cell texture for anti-slip grip.
Assembly Method: A technological recess is made in the rubber base to accommodate a variable-height foam insert. The textile fabric is laid over the top, covering the entire surface and wrapping around the anatomical roll. Layer joining is achieved through thermal lamination (hot pressing) across the entire area. The edges of the product are finished using a precise micro-overlock stitch with thin thread.
Unit Cost for a Run of ~50 Pieces:Mold Production for Roller: ~15,000 RUB (one-time cost).Production Cost per Mat: ~1,400 RUB/pc.Total Unit Cost Per Batch: ~1,700 RUB.
