OLD PROJECT
OMG Nature—a vibrant ecological fund that brings together young people who care deeply about the future of nature. The previous identity combined a «glitch» as an act of nature’s destruction with an impassioned call to stop it.
REBRANDING
The new OMG Nature identity—“Nature Doesn’t Fit in a Frame”—is built on the contrast between wild nature and the urban environment. Bright blue, acid lime, black, and milky white combine with expressive brushstrokes, textures, digital glitches, and free-flowing lines. The bold graphics symbolize the breaking of boundaries, creating a modern, energetic image for an environmental foundation that inspires people to take action.
This image displays the core visual identity of the brand: several logo variations, the color palette, and key visual assets.
PROMPT: Create a visual identity board for OMG Nature, an environmental foundation. Design an expressive black flower logo incorporating neon-lime and electric-blue brushstrokes. Include simplified logo variations, a color palette, abstract textures, digital glitch effects, and hand-drawn lines on a warm off-white background. Modern experimental graphic design, high contrast, clean presentation layout.
Color palette defined through Adobe Color.
PROMO MATERIALS
PROMPT: Create a collection of eight experimental campaign posters for OMG Nature, an environmental foundation. Use bold typography, black-and-white nature photography, neon-lime brushstrokes, electric-blue geometric shapes, and abstract floral graphics. Combine urban textures, plants growing through concrete, and digital glitch effects. Ensure every poster is unique while maintaining a consistent visual identity.
PROMPT: Create a realistic outdoor billboard for OMG Nature on a concrete wall in a modern city. Feature a large environmental campaign message, climbing green plants, black-and-white textures, neon-lime brushstrokes, and electric-blue geometric shapes. Include the brand logo and bold typography. Bright natural daylight, urban surroundings, realistic photography.
MERCHANDISE
PROMPT: Create a product photography composition of OMG Nature branded keychains. Include transparent acrylic, black metal, and colored plastic keychains featuring flower logos, abstract nature graphics, and electric-blue and neon-lime accents. Arrange them on a textured concrete surface with natural sunlight and realistic shadows. Contemporary, streetwear-inspired merchandise, detailed materials, editorial product photography.
PROMPT: Create a collection of die-cut stickers for OMG Nature, an environmental foundation. Include abstract flower logos, plants, mountains, waves, leaves, nature photography, and bold graphic shapes. Use black, off-white, electric blue, and neon lime, incorporating a mix of expressive brushstrokes, clean symbols, and short slogans. Arrange the stickers on a neutral concrete background with realistic paper textures.
PROMPT: Create three unusual tote bags for OMG Nature. Use black and off-white fabric, oversized integrated handles with clean decorative cutout holes, and bold prints featuring abstract flowers, mountain photography, neon-lime brushstrokes, and electric-blue graphics. Add a small brand logo to each bag. Display them side by side in a minimalist studio with realistic fabric textures and soft shadows.
PROMPT: Create a streetwear collection for OMG Nature featuring three young adult models wearing oversized black, electric-blue, and off-white T-shirts. Use expressive, nature-inspired prints, abstract floral graphics, mountain photography, neon-lime brushstrokes, and digital glitch elements. Incorporate small brand logos and subtle, metaphorical slogans. Show both the models and close-up details of the prints. Realistic fashion editorial photography in an urban concrete setting.
PROMPT: Create a professional uniform presentation for OMG Nature staff. Show black short-sleeved button-up shirts with small chest pockets, a small neon-lime and white flower logo on the front pocket, and medium-sized OMG NATURE lettering on the back. Include front, back, and close-up views of the embroidery and fabric. Minimalist black clothing, realistic fit, neutral studio background, and editorial fashion photography.
KEY VISUALS
PROMPT: Design a modern office reception and waiting area for OMG Nature, an environmental foundation. Include a large black reception desk, a staff member wearing a black branded shirt, concrete walls with oversized nature-inspired graphics, and a black feature wall displaying the flower logo. Add black coffee tables, bright blue and neon-lime lounge chairs, indoor plants, and warm architectural lighting. Photorealistic interior design photography.
