The Telegram channel for the career platform upclub.io. Launching your career on your own terms.
UP CLUB — a platform for students and young professionals. Here you can find career events from Russia and around the world, build a team based on hard skills, track achievements, and find remote work that avoids full-time commitments and burnout.In this project, I am studying the best type of media to choose for the platform and how to automate content production for that media in the future.
THE PURPOSE OF MEDIA
Make the Telegram channel the primary communication channel for the UP CLUB team and users.
Each week, a student or young professional finds their next career step in the channel and takes it on upclub.io: applying for an event, assembling a team, or responding to a job opening.Currently:
448 subscribers
210 profiles on the site
100–180 views per post
Goal:
1,500 followers
600+ sign-ups
300–500 views per post
THEMES
Career and Youth Development
HR-tech × EdTech: Career Launch, Career Events, First Job
Niche Topic
Launching a Career Without Full-Time Commitment or Burnout: Events, Teamwork, and Remote Work for 1st–3rd Year Students and Young Professionals
COMPETITORS
Where I Looked
Selection Criteria
DIRECT COMPETITORS
Challenge
The closest competitor to UP CLUB in terms of subject matter: case competitions, internships, and leadership programs from Russia’s top 100 employers. The audience includes current students and graduates; the Telegram channel has about 45 thousand subscribers. The channel publishes job listings, competition announcements, interviews with young employees, and resume templates; in addition to Telegram, it operates a website, VK, and Instagram*. Visually, it is built around partner logos, photographs, and video interviews.
Communication Tone: Youthful and conversational («cool stuff, ” „great finds“). Posts garner 2–6 thousand views but only 10–40 reactions: the content is read, but rarely discussed.
FutureToday
Internship aggregator with a Telegram channel boasting 36 thousand subscribers. It collects internships, master’s programs, grants, and ambassadorial opportunities. Its strength lies in adapting to different platforms: in Telegram, it provides digests featuring hashtag sections («digest_events, internship_for_students»); on TikTok, it features short videos; via email, it sends personalized newsletters. Visually, it utilizes branded covers and video digests for webinars.
Tone: Friendly and energetic («Guess What? Event Digest»). It is monetized through special projects with major employers—Sber, X5, and VTB.
Hackathon List
Niche channel featuring hackathon announcements across Russia (approximately 16,000 subscribers). Each post is a promotional flyer from the organizer, detailing the prize pool and deadline, and includes a «last call» reminder before registration closes. The content is not adapted; the channel repackages announcements and reposts them. The tone is built around urgency: «Register now,» with many emojis. However, engagement is high: 2,000–7,000 views, which translates to 13–44% audience reach. Occasionally, organizers offer to help assemble teams, but the channel itself does not provide this feature.
General Overview of Direct Competitors
All three channels gather opportunities and pass them on to the audience, but none help users take the next step—finding a team or determining if a company is a good fit. All three operate based on employer advertising and speak the language of deadlines. This leaves room for a media presence that connects curated selections with a service and discusses careers without pressure.INDIRECT COMPETITORS
HSE Career and University Career Centers
The channel of the HSE Career Development Center (about 51 thousand subscribers) and similar channels from other universities. They publish job openings, internships, and events for their students and benefit from the university’s credibility. Restrictions include focusing on only one university and maintaining an official tone.
«Remote Work Without Experience»
A channel featuring job openings for beginners (about 55 thousand subscribers). It addresses the same need for remote work, but through sales, call centers, and agency positions. The tone is promotional, using all caps: «THE BEST TIME TO OPEN A NEW FIELD FOR YOURSELF.» Posts typically achieve around 1,000 views—less than 3% of the audience.
hh.ru and job boards
The largest job search services, featuring their own career media. They capture attention when a person is looking for a specific vacancy, but they are designed for all ages and levels. The UP CLUB brand book directly aims to visually distance itself from job boards.
