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Media Concept

«Alert Catcher”—a visual medium exploring anxiety, emotional overload, and everyday ways to engage with one’s own feelings.

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The project explores how information overload, social media, studying, working, and daily life affect a person’s emotional state. Through psychological materials, visual experiments, personal observations, and creative practices, this media aims to offer a fresh perspective on familiar feelings of anxiety and fatigue.The main objective is to help the audience better understand their own emotions, identify sources of stress, and find accessible methods for recovery. It is important to note that «The Anxiety Catcher» does not promise to cure anxiety, nor does it replace professional psychological help. The goal is to create a space for a conscious approach to oneself—one where caring for one’s own state does not become just another obligation.

Target Audience: Young adults aged 18–25 experiencing information overload, academic and work-related stress, uncertainty, and difficulty with downtime.

Main platform: Telegram

The platform allows you to combine:

  1. Text posts
  2. Illustrations
  3. Videos
  4. Animations
  5. Audio materials
  6. Polls
  7. Creative assignments

Core Content Focus Areas

  1. Psychology of everyday anxiety: emotional overload, fear of failure, FOMO, and procrastination.
  2. Information environment: digital fatigue, notification dependence, and endless content consumption.
  3. Self-care: small recovery practices, mindful rest, and shifting focus.
  4. Visual exploration of emotions: illustrations, metaphors, animation, and visual experiments.
  5. Interactivity and creativity: surveys, discussions, assignments, and the opportunity to express one’s internal state through art.

Thus, media integrates psychology, visual culture, and creativity, offering the audience not ready-made solutions, but the opportunity to better understand their own emotional experiences.

Data Sources for Media

To prepare «Alarm Catcher» publications, we utilize several categories of sources. These sources allow us to gather scientific information, track relevant topics, study audience interests, and find material for visual content. It is important that the information comes not only from academic research but also from everyday life—discussions, personal stories, cultural phenomena, and observations of the digital environment.

Scientific and psychological sources

Primary category for preparing reliable information materials on anxiety, stress, emotional state, and psychological processes.Examples: • World Health Organization (WHO) — materials on mental health, stress, and psychological well-being. • American Psychological Association (APA) — research and publications on anxiety, stress, emotional regulation, and human behavior. • PubMed — scientific publications and research in the fields of medicine and psychology. • CyberLeninka — scientific articles by Russian researchers. • eLIBRARY.RU — scientific publications and research.Use: preparing informational posts, mini-articles, analyzing psychological phenomena, and fact-checking.

Media and thematic internet resources

Sources for tracking current social themes, modern habits, and lifestyle changes among young people.

Examples: • Reminder — materials on health, habits, and quality of life. • Psychologies — publications on psychology, emotions, and interpersonal relationships. • Wonderzine — materials on contemporary culture, society, and daily life. • The Village — observations of the urban environment, lifestyle, and social phenomena.

Use: finding topics for publications, studying the relevant agenda, and shaping content directions.

Social Media and User-Generated Content

Sources for studying audience experience, interests, pain points, and how they interact with information.Examples: •Telegram: thematic channels, comments, discussions, and reactions. •VK: thematic communities, posts, and comments. •Pinterest: visual collections, artistic imagery, illustrations, and design solutions. •Reddit: discussions of daily experiences, digital habits, and users' emotional experiences.Application: identifying topics, studying user needs, and gathering ideas for interactive content and visual materials.

Analytical Platforms

Tools for studying audience interests, tracking trending topics, and measuring publication effectiveness.Examples: • Google Trends — analysis of search query popularity and shifts in interest regarding specific topics. • Yandex Wordstat — analysis of search queries and their frequency. • Telegram Statistics — statistics on views, subscribers, and post engagement. • Popsters — analysis of content and audience activity across social media.Use: identifying topics of greatest interest to the audience, assessing the demand for various formats, and refining the content strategy.

Visual and Cultural Sources

Resources for developing the visual component of media. They help convey emotional states through artistic imagery, color, composition, and visual metaphors.Examples: • Behance—graphic design, illustration, and visual concepts. • Are.na—themed collections and visual research. • The Met Collection—works of art and historical visual materials. • Wikimedia Commons—images and other materials with specified usage terms.Use: sourcing visual references, creating illustrations, collages, animation experiments, and thematic selections.

Data diagram separating human and machine processing

Working with information in «Alert Catcher» is built on the interaction between humans and automated services. The machine is responsible for data collection, sorting, systematization, and primary processing, while the human handles comprehension, verification, creative interpretation, and making final editorial decisions.

Human Data Processing

This category encompasses processes that demand critical thinking, emotional intelligence, professional judgment, and a creative approach.1. Editorial Strategy Defining the media’s goals and objectives. Selecting thematic directions. Formulating editorial policy. Identifying the target audience and its needs. Maintaining a consistent Tone of Voice.2. Information Curation Verifying the credibility of academic research. Assessing the reliability of sources. Analyzing contradictory information. Interpreting psychological phenomena. Selecting the most relevant and timely topics.3. Content Creation Developing ideas and publication narratives. Writing original articles. Preparing survey questions. Creating visual concepts and metaphors. Designing illustrations, animations, and interactive materials.4. Quality Control Ensuring materials align with the media’s concept. Editing written content. Checking the correctness of psychological terminology. Assessing the ethics of publications. Final approval of materials prior to release.

Data Processing

This category encompasses repetitive technical processes that can be partially or entirely transferred to automated tools.1. Information Gathering Tracking new publications in selected sources. Collecting materials from RSS feeds and open databases. Gathering search queries across thematic areas. Retrieving social media statistics.2. Information Organization Saving source links. Categorizing materials thematically. Creating a unified database. Identifying duplicate publications. Building an archive of textual and visual materials.3. Preliminary Processing Drafting concise summaries of materials. Extracting keywords and main themes. Developing initial title options. Generating ideas for subsequent editorial work. Preparing texts for various publication formats.4. Analytics Collecting view and engagement statistics. Monitoring audience growth. Comparing the effectiveness of different formats. Identifying the most sought-after topics. Generating reports on publication outcomes.

Original size 1672x941

Human-Computer Interaction

Automation speeds up the execution of technical tasks and data systematization, allowing more time to be dedicated to creativity. However, the responsibility for the content, accuracy, and ethics of the materials always rests with the human.

Guidelines for Automated Services

Ловец тревог. Автоматизация медиа
Project created at 07.11.2026