«Beauty doesn’t fade; it simply evolves.»
Do you think that after fifty, there’s nothing left for you on the runway? Quite the opposite.
«Beauty doesn’t retire”—a long-read by first-year MediaCom students Elizaveta Trofimova, Anna Kaluzhkaya, Viktoria Zubkova, Karolina Kashapova, Polina Zubkova, and Anastasia Karataeva. They dove into the world of the „Pava“ modeling school, where women in their 50s, 60s, and even older walk the runway and earn applause.
According to author Polina Zubkova, the material initially evolved into conversations about grandmothers sitting on a bench, but the girls later chose a different angle: „Our instructor, Anna Nikolaevna Zhavoronkova, encouraged us to write about older women while uncovering some important and social theme. We thought about writing about grandmother-bloggers, but then we came across the




