BIG LAUNDRY Illustration · Character Design · Visual Storytelling The Brief As part of the A Holiday Every Day illustration competition, I was challenged to create a series of greeting cards for fictional holidays celebrated in an imaginary place. The Idea Big Laundry is a series of greeting cards for Laska, a fictional laundromat that celebrates holidays dedicated to the art of washing. The characters bring the concept to life: an obsessive raccoon who takes cleanliness very seriously—even when it comes to his prickly sweater—and a clueless, chaotic octopus who has no idea how laundry works. The Solution I created a shared setting built around a washing machine that remains in the same place throughout the series—unless, of course, a flood or an earthquake hits the laundromat. I also developed a consistent cast of characters, bringing the fictional laundromat and its unusual holidays to life through humor and expressive illustrations.

AQUARIUM
Illustration · Packaging · Character Design
The Brief
Aquarium is a craft beer brand based in Nizhny Novgorod. The assignment was to develop a series of illustrated labels that would establish a recognizable «local hero» for the brand. Each beer flavor was inspired by a location within the city, which needed to be reflected in the packaging.
The Idea
I created a deer mascot inspired by the deer on Nizhny Novgorod’s coat of arms. Running through the city’s landmarks, the deer takes tourists on a playful visual tour, sharing interesting facts about each location with both visitors and locals via the labels.
The Solution
By depicting the deer in various poses and combining stylized illustration with recognizable city locations, I created a sequence of labels that functions like an animation—the deer appears to run from one landmark to the next. Bright colors differentiate the various beer styles, helping to organize the range while giving each flavor its unique identity.

CHARITY FASHION FLEA MARKET Brand Identity · Illustration · Visual Concept The Brief The assignment was to develop a visual identity for a charity fashion flea market, merging the concepts of fashion and philanthropy. The client also requested that the brand’s signature pink color be preserved. The Idea I developed the concept around a treasure hunt. Every item at the flea market is a hidden treasure belonging to someone, waiting to be discovered by a new owner. The Solution I created a series of gemstone illustrations in various shapes, representing the unique value of each item. While every gem is distinct, each holds equal worth—much like the objects awaiting discovery at the flea market. These illustrations formed the foundation of the brand’s visual language, shaping its overall mood and how it communicates with its audience.