Link to the original project: https://portfolio.hse.ru/Project/268914
«Agorod» is a field without rows or hoes—a space created for the growth and flourishing of weeds. The identity is built upon a typographic concept where words become areas of growth: forms resembling weeds «sprout» from the letter outlines, created using the same graphic elements. A red wavy line reinterprets the underlining of mistakes, transforming them into soil for growth.
Product from the original project
Product created with AI
Product from the original project
Product created with AI
Item from the original project
Product created with AI
5 Case Studies
3 merchandise items
Space
Identity
Tools Used: Chat GPT List of Prompts Used: 1. Based on this photo, create a pink book-shaped pot with a green plant, an orange background, a bright design, and brand-logo tags and postcards. 2. Based on this photo, create a yellow transparent watering can on a pink background, featuring a green plant, text, and small product detail illustrations. 3. Based on this photo, create a green backpack with purple straps, pink zippers, and charms against a bright yellow background. 4. Based on this photo, create a collage of five advertising posters featuring wildflowers, plants, and green text on city streets. 5. Based on this photo, create a beige bag with flower patterns, a black bottle, and seed packets on a light background in an eco-friendly style. 6. Based on this photo, create the facade of a plant store featuring a green sign, glass display windows, flowers, and wooden shelves inside. 7. Based on this photo, create a flower shop poster on a concrete wall with a photo of flowers, large text, and plant illustrations. 8. Based on this photo, create an advertising banner for a flower shop featuring a blooming field at sunset, large text, and green plant graphic elements. 9. Based on this photo, create an advertising banner for a flower shop with flowers, a paper bag, gardening tools, and large text. 10. Based on this photo, create a brand style collage for a flower shop, including the logo, packaging, bags, business cards, and color palette.
