«SILENT HOUR» — a capsule hotel by the water, located one and a half to two hours from the city. There is no buffet, no tours, no animation, and no Wi-Fi. There is one single-person capsule, one path to the water, one breakfast option, and a period of time during which nothing is required of you. You can come here to contemplate an important decision, or you can come simply to sleep in and decide nothing for at least a day.
AI-generated rebranding
Tools: ChatGPT—concept generation and image generation, Midjourney—pattern creation, color grading, Adobe Color—color definition
ChatGPT prompt: Analyze the existing project and develop a concept for its rebranding. Stay true to the original idea, but rethink it to find a new, more relevant, and expressive concept—consider how you can transform the brand into a product chain.
«Quiet Time”—a space for restoration that begins with a trip to nature and continues in daily life. At the hotel, one slows down, rests, and regains a sense of tranquility. In the shop, they find items for their own evening ritual: a sleep mask, a silk scrunchie, a textile cover, an aromatic candle, herbal tea, and gift sets. The hotel offers the experience of quiet repose, and the products help recreate it at home.
ChatGPT prompt: Design a logo layout for the hotel «TIKHIY CHAS»; it must be variable—a sign, a test logo, and a sign plus text. Create a visual sign that conveys warmth and comfort. Style: minimalism, vector graphics, premium branding, high resolution.
Through the WhatTheFont website, I identified the font the neural network was using and requested that the AI utilize it in future projects: Source Sans School.
ChatGPT prompt: generate a color palette for the quiet time brand.
Through Adobe Color, I determined the colors: D1C67B, 392926, 8FB0AD, 933535, 828B5D, E1D1C0.
Midjourney prompt: Create patterns to be used as backgrounds within the brand identity, featuring a textured blur effect and heavily blurred natural objects. Desired color palette: D1C67B, 392926, 8FB0AD, 933535, 828B5D.
ChatGPT prompt: Create 6 images for a brand identity, all in a consistent style—vector-based, outline-style illustrations. Three should be inspired by natural elements, and the others should depict a cup of coffee, a sleep mask, and a book. The designs should be highly simplified, featuring smooth, flowing lines.
Identity
ChatGPT prompt: two business cards overlapping on beige textured paper. The top card is olive green with an embossed minimalist logo and white text. The bottom card has a blurred orange and green gradient texture with bold white text «QUIET HOUR.» Dramatic diagonal shadow overlay, top-down view, realistic lighting.
ChatGPT prompt: two signs on the door hangers on a black background: respectively, the inscriptions: «DO NOT DISTURB», «KNOCK». There is a small white logo at the bottom of both of them. Build on the icons of my identity. Minimalistic design, matte paper texture, top-down view.
ChatGPT prompt: Draw two postcards on a pure black background (the front and back of the first postcard, and the front and back of the second postcard). Use elements of my identity to design the postcards and write the text on the back. On one of the back sides, you can make the text look like it was handwritten and sign the postcard. Don’t forget about text elements like the address, etc.
ChatGPT prompt: Three vertical advertising posters placed side by side on a dark background. Use patterns and drawings from previous generations. All posters have a small logo in the upper left corner and small text at the bottom. Minimalistic, concise design.
ChatGPT prompt: Create high-quality, atmospheric summer-themed images of a capsule hotel made from a shipping container. The visuals should look like professional, high-end photography; add a touch of film grain and maintain a light, bright color palette consisting of: D1C67B, 392926, 8FB0AD, 933535, and 828B5D.
