The brand creates tactile jewelry that becomes personal, physical «anchors» for a person in daily life. At the core of the brand is the idea of continuous connection between the body and the object, as well as the specific practices of grounding.
Haptics is a field of psychology and nonverbal communication that studies the role of touch and bodily contact in interpersonal communication.
The form of the jewelry and the interaction scenarios with it are dictated by Eastern grounding practices: rubbing stones with indentations and stringing prayer beads.
The jewelry materials—a combination of wood, which gently conforms to the skin and warms slowly; metal, which rapidly draws heat upon skin contact; and ceramic, which provides a distinct tactile experience—can be varied both within a single piece and across an entire collection.
The thumbprint form becomes the pattern for reproduction in other jewelry pieces within the series.
