Cats in shelters or under volunteer care require food, medical treatment, safe temporary housing, and a constant search for a forever home. The operation of these shelters heavily depends on financial and material resources, volunteer participation, and informational support.

an intimate city festival about cats in Nizhny Novgorod.It will take place in the historic center—at the «Pochaina» venue.

Shelters need food, medical care, volunteers, and shelter. Here is how a person who wants to help can get involved:

There are no clear steps between «I want to help» and «I am helping.»

Missing an entry point: an event that • requires no commitment • requires no money • shows the next step: how to help me specifically Someone can drop in and leave with a clear understanding of what to do next.

Why People Don’t Always Transition from Desire to Action:
* 70% — Lack of Time
* 56% — Lack of Resources
* 54% — Distrust
* 42% — Insufficient Information
* 39% — Feeling That Nothing Will Change

Ages 18–35, residents of Nizhny Novgorod. They are interested in: cats, urban leisure, local projects, and social initiatives.

Pet Lover’s Festival: music, lectures, workshops, a market, entertainment, and adoption zone. Strong points: the festival format and diversity attract people even if they aren’t planning to adopt an animal.

Charity Pet Festival: Adoption, support for shelters, and entertainment program. Strength: the scale and the combination of philanthropy with entertainment.

Rescue Pet Exhibition: Meet the Animals and Find Homes.
Strength: Direct interaction and a clear path to support—you can find a new pet right away.

• Direct interaction with animals
  + Robust festival programming
  + Free spots for shelters
  — No direct interaction with cats
  — No community
  — Difficult to see the impact of the aid given

to create an intimate urban festival where assisting cats is integrated into enjoyable leisure time. Currently, such events fall into two camps, and there is a gap between them.