Media Objective
To help individuals view their own lives from an outside perspective.Every day, we photograph, save messages, listen to music, tag locations, and jot down thoughts—but much of this life gradually fades into forgetfulness.
The Media explores what we remember, what we forget, and how technology is altering our relationship with our own memory.
Core Goal
To create materials that help people:
1. notice significant moments in everyday life;
2. better understand the nature of their own memories;
3. recontextualize past periods;
4. see the connection between memory and digital technology.
Future Media Themes
Память и повседневная жизнь человека в цифровую эпоху.
Lifestyle × popular science × digital cult
Thematic Directions:
MEMORY
How memories are formed, altered, and fade away.EVERYDAY LIFE
Why we remember some moments and overlook others.DIGITAL LIFE
Photographs, music, correspondence, geolocation, and other digital traces.AI
How generative technologies can transform the ways we preserve and understand personal history.
Competitors
Competitor Analysis
Conclusion
Most existing solutions store, analyze, or display isolated fragments of life. Our media unifies them into an editorial narrative about human memory and everyday existence. People are interested in seeing themselves from an outside perspective. For instance, Spotify transforms listening history into a yearly story, and photo services turn archives into memories. However, digital footprints remain scattered. Therefore, it is not the archive itself that is interesting, but the story that can be constructed from it. That is why we are not just telling a story about memory; we are experimenting with how it can be viewed.Distribution Channel
The main distribution channel is Telegram. It allows us to combine: articles, visual stories, videos, audio, and interactive content.VK can additionally be used for material adaptations and visual cards, as well as for short, vertical video content on social media, such as: «What one year of life looks like in 30 seconds.»
Target Audience
По 4 клиентским сегментам
USP or Unique Selling Proposition
Дневник, который помнит больше, чем ты
01 / Digital Footprints Become Narratives
A person’s photographs, music, locations, and notes are transformed into cohesive media material.02 / «One Month» — A Signature Format
Each issue reconstructs a specific period of a person’s life using their digital traces.03 / AI + Real Sources
Generative models are used for content analysis and creation, while facts and sources undergo editorial review.
We leave the traces of our lives every day.