(1) Concept
An independent Moscow publication dedicated to fashion, contemporary culture, and the individuals shaping the city’s visual landscape. Its goal is to explore and interpret the fashion and cultural context of modern Moscow through observations of creative youth—to introduce readers to new figures, creative collectives, and cultural phenomena, offering not just information, but an author’s perspective on what is happening.
From an editorial perspective: the hyperbole of modern youth culture, the deliberate amplification of their characteristic traits—emotionality, eccentricity, the drive for individuality, visual provocation, and the desire to be seen—along with their sense of place in society and their dedication to their work. The publication observes how young people construct their own identities through fashion, creativity, music, and public image. Furthermore, the publication does not aim solely to admire or criticize its subjects but embraces ambiguity, irony, and contradiction.
(2) Half-Yearmatic Plan
November 2026 — New Moscow
Themes: The young Moscow creative scene, emerging designers, photographers, and artists, independent creative collectives, cultural spaces, and the formation of local communities.
Formats: Interviews, hero portraits, analytical articles, documentary photography, and collective fashion shoots.
Main Feature: «Who is Creating the New Moscow?» — an exploration of the young generation within the Moscow creative milieu and its influence on the city’s visual culture.
December 2026 — Aesthetics of Excess
Themes: Intentional bad taste, sartorial excess, artificial luxury, eccentric imagery, visual provocation, and irony in contemporary fashion.
Formats: Author column, fashion shoot, visual comparison, stylist interview, outfit compilations.
Lead Feature: «Is Bad Taste the New Good?» — an exploration of how the aesthetic of excess is becoming a tool for self-expression.
January 2027 — Everyone wants to be an artist
Topics: Creative identity, blending creative professions, self-presentation, the influence of social media on art, and the boundaries between the artist and the entertainment content creator.
Formats: Analytical essays, discussion interviews, documentary footage, and visual archives of creative projects.
Featured Piece: «Everyone Wants to Be a Creator”—an exploration of why creativity is becoming not just a profession, but an essential part of a young person’s public persona.
February 2027 — The Body as a Project
Themes: Artificial beauty, sexuality, corporeality, unconventional makeup, body modification, digital photo manipulation, the body as a form of visual communication.
Formats: Visual essay, fashion editorial, photographer interview, analytical article, experimental video.
Core Material: «The Beauty We Create”—an investigation into artificiality and contemporary methods of constructing appearance.
March 2027 — Culture as a Party
Topics: The Moscow music scene, parties, informal communities, independent events, nightlife, social connections within the creative environment.
Formats: Photo essays, interviews with musicians, documentary videos, cultural observations, opinion columns.
Main Feature: «Culture Begins After Midnight”—an exploration of how musical gatherings and informal meetups become spaces for the formation of new cultural communities.
April 2027 — The Future of Local Fashion
Topics: Young Russian designers, independent brands, local production, new aesthetic directions, the future of Moscow fashion, and the intersection of fashion and contemporary art.
Formats: Analytical articles, interviews, fashion shoots, visual research, and authorial forecasts.
Main Feature: «Why is Moscow becoming a new fashion capital?» — an exploration of the self-sufficiency of the local fashion scene and its trajectory for future development.
(3) Ten Content Samples
Editorial Sections:
1. Culture
2. Fashion
3. People
4. Fashion Stories
5. Ideas
6. Visual Culture
7. Conversations
8. Video
9. Society
10. The Future
1. Who is creating the new Moscow?
