System & ApproachMy approach combines visual experimentation with an understanding of context, perception and purpose. Whether I’m developing a brand character, bringing an identity to life through motion or translating complex information into a clear digital experience, I look for ways to make design both meaningful and memorable.

Rebranding · Illustration · Graphic Design · 3DGOALThe challenge was to refresh the image of a fast-food restaurant chain and make shawarma feel more contemporary and appealing to a younger audience, while preserving the warmth and accessibility of a family-oriented brand.

APPROACHAs part of the branding team, I contributed to the development of the new visual identity, focusing on the mascot and illustrative language. We explored the idea of turning «SHOW» into a visual principle, using playful graphics, food-inspired patterns and a distinctive fennec fox character to express the brand’s energetic personality.

OUTCOMEThe result was a flexible visual identity combining a memorable mascot with a dynamic illustration system. Developed across multiple brand touchpoints, the identity was implemented in physical restaurant locations and continues to receive digital support.

Motion Identity · Illustration · Social MediaGOALThe task was to extend the existing visual identity of an underground Moscow bar into motion and social media, creating more dynamic event communications that reflected its distinctive nightlife and community culture.

APPROACHI researched the bar’s audience and media environment, including conversations with visitors about what brought them to the venue. The recurring motivations, like drinking, playing and socialising, informed two motion principles: rolling and flowing.I translated these ideas into animated typography, gradients and simplified references to billiards, developing a flexible system for event announcements and short-form video.

OUTCOMEThe resulting motion identity brought movement into the bar’s existing visual language and was used across promotional activities and collaborations. The system could adapt to different events without replacing the original identity.

APPROACHI transformed unstructured source material into a coherent digital publication, developing the information hierarchy, data visualisations, typography and colour system. Within a two-week deadline, I structured the content into sections, charts, tables and information blocks. When a mobile version became an additional requirement, I adapted the system to smaller screens while preserving its hierarchy.