The original project is for the cosmetics brand Cellus, encompassing both identity and merchandise. The project’s concept is that the cosmetics help change facial features and skin without surgery. The visual style is built on the contrast between red color, handwritten typography, and torn notebook pages, which evoke the product’s ingredients and medicinal recipe.
Graphic Imagery from the Original Project
Product
Cellus is a skincare brand focused on powerful lifting effects and deep skin restoration. We create products that effectively contour the facial oval, restore skin elasticity, smooth texture, and combat the first signs of aging.Our mission is to give the skin visible results and support its youthfulness through effective formulations. Each Cellus bottle combines high-quality ingredients that noticeably improve the complexion with daily use.Because self-care is more than just a routine. It is an expression of caring for yourself, your youth, and your confidence every day.Text generated by Google AI assistant.
Prompt: Description of the Cellus skincare brand with a powerful lifting effect for facial contouring and skin elasticity.
Mockups of bottles from the original project.
The flask generations for the Cellus line were created using the ChatGPT neural network (DALL-E 3) based on text prompts. (Due to the large volume, the text prompts have been moved to the «Image Production Process Description» section.)
Product Keynotes
All five promotional key visuals were generated using the ChatGPT neural network. The first three frames are image-focused studio vignettes featuring the product, while frames four and five are new advertising posters for the cream and tonic, displayed on street banners and in subway lightboxes. The descriptive text was compiled by the Google AI assistant.
1. Fashion cosmetic ad poster featuring a female model profile. Deep red background, white torn notebook paper details, clean black text reading «CELLUS». High contrast. 2. White serum bottle with a gold cap set against a deep red background. Surrounded by crumpled and ripped white paper sheets. Studio lighting.
3. Cosmetic glass bottle featuring the «CELLUS» logo, lying flat on layered, torn white paper. Illuminated by deep red studio lighting casting sharp graphic shadows. 4. City billboard mockup displayed on a brick wall. The poster features a white cosmetic cream jar with a gold cap set against a red background, incorporating torn paper textures and the «CELLUS» text.
5.Glowing vertical lightbox mockup inside a subway station. The display shows a tall white cosmetic bottle with a gold cap on a red background. The brand name «CELLUS» must be clearly printed on the bottle label.
Merchandise
1. A luxury white paper shopping bag featuring the black text «CELLUS» printed in the center, set against a deep, solid red background. Premium minimalist fashion aesthetic. 2. A minimalist matte white cosmetic pouch bag with a gold zipper. The brand name «CELLUS» is printed on it in a clean black font. Set against a solid deep red background. 3. A design for a closed notebook cover. It features a white textured paper cover with the text «CELLUS.»
Space: marketplace
Visualization of the flagship retail space for the Cellus brand. The entire interior was generated using the ChatGPT neural network. The design of the corner is built on the brand’s signature contrast between matte white surfaces and the glossy deep red of the retail areas.
The description text was composed by the Google AI assistant.
1. Interior showcase for a high-end luxury cosmetics store. Minimalist architecture featuring smooth, curved pure white walls and deep, dark red glossy display tables. Elegant premium retail design, professional interior photography, soft cinematic lighting.
2. A wide-angle interior photograph of the same minimalist cosmetic boutique, viewed from the entrance toward the back. Symmetrical architectural curves, pure white walls, intense dark red glossy display zones on the floor. High-end retail design, clean and elegant atmosphere.
Promotional Materials
A series of promotional materials for the Cellus brand, including a street poster on a wall and a window display poster.
All shots were generated using the ChatGPT neural network.
The description text was composed by the Google AI assistant.
1. City billboard mockup featuring a minimalist white cosmetic bottle on a white background, highlighted by a small red graphic detail and clean black text: «CELLUS». 2. Vertical ad poster mockup set against a concrete wall, utilizing a deep red background, white torn paper details, and black text: «CELLUS».
Identity
Cellus Brand Style
• Typography: Utilizing a contrasting pair—a script font paired with the monospaced Andale Mono for technical descriptions.
• Color Palette: Deep burgundy and crisp matte white.
• Graphics: Elements of stationery aesthetics, prescription forms, and perforated notebook pages.
The description text was generated by the Google AI assistant.
1. A professional flat lay showcasing the brand identity for «CELLUS» against a deep red background. It features a white notebook sheet with binder holes displaying the black text «CELLUS,» minimalist business cards, pure white envelopes, and abstract red and white color blocks. A perfect corporate branding layout.
Description of Image Production Processes
AI tools and neural networks used: ChatGPT Google AI Assistant
Product: Prompts
Prompt for Image 1: A luxury premium cosmetic bottle mockup with the brand name «CELLUS» printed in a small, clean, high-fashion black font in the center. Add a small technical text in clean, minimal black font that reads: «LIFTING SERUM / 50ml / 1.6 FL. OZ.». The bottle has an elegant, high-end minimalist design, made of heavy matte white glass with a sleek premium dispenser pump. Positioned on a deep solid red background with soft, sophisticated studio lighting and realistic fine shadows. Pure editorial beauty product shot.Prompt for Image 2: A luxury premium cosmetic cream jar mockup. Made of heavy matte white glass with a sleek, polished solid gold metallic cap. The brand name «CELLUS» is printed in a small, clean, high-fashion black font in the center of the jar. Under the brand name, add a small technical text in a minimal black font that reads: «LIFTING CREAM / 50ml / 1.6 FL. OZ.». The text should be perfectly centered and aligned under the brand name. Positioned on a deep solid red background with soft sophisticated studio lighting. Pure editorial beauty product shot.Prompt for Image 3: A luxury premium cosmetic dropper bottle mockup. Made of heavy matte white glass with a polished solid gold metallic dropper collar and a white rubber bulb. The brand name «CELLUS» is printed in a small, clean, high-fashion black font in the center of the bottle. Under the brand name, add a small technical text in a minimal black font that reads: «LIFTING SERUM / 30ml / 1.0 FL. OZ.». The text should be perfectly centered and aligned under the brand name. Positioned on a deep solid red background with soft sophisticated studio lighting. Pure editorial beauty product shot.Prompt for Image 4: A tall luxury premium cosmetic toner bottle mockup. Made of heavy matte white glass with a polished solid gold metallic screw cap. The brand name «CELLUS» is printed in a small, clean, high-fashion black font in the center of the bottle. Under the brand name, add a small technical text in a minimal black font that reads: «LIFTING TONER / 150ml / 5.1 FL. OZ.». The text should be perfectly centered and aligned under the brand name. Positioned on a deep solid red background with soft sophisticated studio lighting.
