Original size 1060x1484

Chromatics

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Longread translated automatically
The project is taking part in the competition

Concept

Chromatics is a plush toy brand aimed at teens looking to express themselves through toys. The project is based on my older project, «Chromatics» (https://portfolio.hse.ru/Project/290677).

Original Project

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Identity

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Original size 2480x1750

Merchandise

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I generated several toy variations based on concepts I developed previously.

Original size 1536x1024

I also generated examples of how the merchandise will look on toy buyers.

Keywords and Brand Space

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I created the website version and the mobile version for the «Chromatics» toy line.

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Next, I generated the toy store «Chromatics» and its visual space.

Promotional Materials

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To conclude, I asked the AI to generate promotional materials for my project using the same toys.

Prompts

Create a vibrant logo for the plush toy brand «Chromatics.» Use an unconventional, rounded typeface with smooth shapes. The colors should be turquoise, purple, pink, and yellow, incorporating a subtle gradient. Add a few small stars and decorative lines. The design should be modern and clean, set against a white background with a horizontal composition. Base the design on the images of my toys provided.Design the homepage for the «Chromatics» online store. At the top, feature the logo and a simple navigation menu. In the center, display the three plush toys I presented to you. To the left, include a short heading and a button to view the collection. Below that, arrange three product cards. Use purple and pastel shades, simple forms, and an intuitive site structure, leaning into a futuristic and maximalist aesthetic.Create a product page for the «Chromatics» online store. The main feature is the rainbow plush toy, «Sunny.» On the left, place a large photograph of the toy; on the right, include the name, a brief description, the rating, the price of €24.99, and an «Add to Cart» button. At the bottom, add several small photos showcasing the toy’s details. Use a simple design with purple and pink tones.Create a promotional photograph featuring three plush toys from the «Chromatics» brand. Position the black-purple character on the left, the turquoise-purple one in the center, and the orange one on the right. The toys should be standing close together and clearly visible. Use a simple, light purple background, soft lighting, and a realistic plush texture. The focus should be entirely on the toys, as if it were a product advertisement.Generate an image featuring three «Chromatics» plush toys in a cozy creative studio. Arrange all three characters together on a desk. In the background, you can include a computer, several posters, and small decorative elements. Slightly blur the background to keep the main focus on the toys. Use soft lighting and a realistic appearance.Create an image composed of three vertical photographs. In each picture, there is a young man wearing a backpack to which one of the «Chromatics» toys is attached as a keychain. The first photo features the purple character, the second features the rainbow character, and the third features the turquoise character. The clothing should be modern and casual, with natural lighting and a simple urban background—render the people realistically but with an artistic style. Each person must visually and stylistically complement the chosen toy.

Create a realistic mock-up of the mobile version of the «Chromatic» online store on a smartphone screen. Include the logo, menu, a large photograph of three toys, a short headline, and a «View Collection» button on the screen. Below, display several product cards. Use a purple color palette with turquoise and pink accents. The interface should be simple and modern. hand of one person from a previous generationCreate a photograph of the plush toy «Shadowy.» Base it on the concept image I provided. Make it a plush toy attached to a keychain or carabiner, add a small distinguishing detail to the keychain, and include the plush toy itself. Make it the size of a teacup.Create a photograph of the plush toy «Sunny.» Base it on the concept image I provided. Make it a plush toy attached to a keychain or carabiner, add a small distinguishing detail to the keychain, and include the plush toy itself. Make it the size of a teacup.Create a photograph of the plush toy «Radiant.» Base it on the concept image I provided. Make it a plush toy attached to a keychain or carabiner, add a small distinguishing detail to the keychain, and include the plush toy itself. Make it the size of a teacup.Generate an advertising banner for Chromatic toys, in the form of an outdoor billboard in a real-life setting, in a 16:9 aspect ratio, maintaining the same visual style as on the websites, using the three main toys.Generate an advertising banner for Chromatic toys, in the form of an outdoor poster in a real-life setting, in a 16:9 aspect ratio, maintaining the same visual style as on the websites, using the three main toys.

ChatGPT, an OpenAI GPT-6 model.

AI-generated content assisted by ChatGPT (GPT-6), OpenAI — https://chatgpt.com/

Chromatics
Project created at 25.10.2026