Beware—the rebranding of true crime quests

For generative transformation, the author’s project «Beware» was selected—quizzes based on real criminal cases from past decades. The participant assumes the role of a potential victim and tries to alter the course of history.

Original Project: https://hsedesign.ru/project/beregis-kvesty-po-trukrajmam-ad10b23438434ed9b142775b8a4a937f

Corporate Neuro-rebranding

Concept «In Your View»: the new identity conveys a sense of surveillance through framing, shifted boundaries, and partially obscured information.

ChatGPT / ImageGen — Prompt:
Use case: logo-brand. Create a refined brand identity presentation sheet for the Russian true-crime escape room brand «Beregis.» Landscape 3:2, flat editorial graphic design, paper white background, near black typography, and a single vermilion red accent. Concept: YOU ARE IN THE FIELD OF VIEW, partial observation, cropping, and displacement. Main wordmark in exact Cyrillic «берегись, ” large bold narrow grotesk, readable, ingenious custom typography. Use an offset thin rectangular viewfinder and a narrow red vertical aperture as the recurring graphic element—never an eye icon. Present a huge primary wordmark in the upper half and three compact practical variations below: black on white, white on black, and a cropped frame variation where the full name remains readable. Tiny, precise Russian labels: „ОСНОВНОЙ ЛОГОТИП, ” „ИНВЕРСИЯ, ” „ПОЛЕ ЗРЕНИЯ.“ Rigorous Swiss editorial grid, restrained and sophisticated psychological thriller visual identity. No blood, skulls, police tape, fingerprints, weapons, generic horror distressed fonts, gradients, 3D mockups, fog, or brackets from the previous Lilichka project. This is an actual polished graphic identity board, not a photograph.

Palette extracted from the generated logo using Adobe Color, Colorful mode: F22222, A61C1C, F26D6D, F2F2F2, 0D0D0D. The primary colors are nearly black, a light background, and a red accent; additional red shades were derived from automatic analysis.
https://color.adobe.com/create/image

ChatGPT / ImageGen — Prompt:
Use case: product mockup. The reference image is the approved generated logo system for the Russian true-crime escape room brand «Берегись.» Use the same extra-bold condensed lowercase Cyrillic wordmark, the thin offset viewfinder outline, and the single vermilion vertical slit. Create a high-end, realistic flat lay photograph of paper carriers: an off-white case folder, a narrow admission ticket, and three clue cards featuring cropped monochrome photographs of an empty corridor, an old rotary telephone, and a closed door. All text must be in Russian. The folder label is «МАТЕРИАЛЫ ДЕЛА, ” the ticket reads „ПРОПУСК, ” and the cards are labeled „УЛИКА 01, ” „УЛИКА 02, ” and „УЛИКА 03, ” with small secondary text reading „КВЕСТЫ ПО ТРУКРАЙМАМ / 18+.“ Keep the exact main brand name „Берегись“ clearly readable. Color palette: near-black HEX 111111, warm white HEX F2F0EA, vermilion HEX ED2B20, cool gray HEX 9B9D9E. Maintain a rigorous editorial grid, tiny clean monospaced metadata, and generous negative space. Arrange the items in a staggered, balanced, asymmetrical composition on a matte pale gray table, illuminated by soft daylight and featuring crisp paper edges. Ensure all objects are fully visible, in a landscape 3:2 aspect ratio. Exclude blood, weapons, police insignia, distressed textures, fingerprints, fog, or decorative props in gold. This is a psychological escape-room brand, not an authentic police document.

Qwen-Image 3.0 / Prompt:
Create a sophisticated advertising campaign mockup: three different vertical posters mounted side by side on a raw pale concrete wall, for the Russian true-crime escape room brand «берегись». The identity uses an extra-bold condensed Cyrillic sans-serif wordmark «берегись», an offset thin rectangular viewfinder, and a narrow vermilion red vertical slit. Palette: near-black HEX 111111, paper white HEX F2F0EA, vermilion HEX ED2B20, cool gray HEX 9B9D9E. Each poster features a different tightly composed cropped monochrome photograph: an empty corridor glimpsed through a door, a rotary telephone on a table, a distant anonymous person seen through window blinds. Obscure fragments are overlaid with solid rectangular blocks, compelling the viewer to inspect the image. Headlines, exactly one per poster: «ТЫ В ПОЛЕ ЗРЕНИЯ», «ЗАМЕТЬ ДЕТАЛЬ», «ИЗМЕНИ ИСХОД». A tiny, crisp monospaced footer reads «КВЕСТЫ ПО ТРУКРАЙМАМ / 18+». Strong hierarchy and precise grid, readable Russian, premium contemporary editorial design, quiet psychological tension, natural daylight, straight-on camera, landscape 16:9. No blood, violence, weapons, crime-scene tape, skulls, horror typography, fog, or decorative grunge.

ChatGPT / ImageGen — Prompt: Use case: product mock-up. Architectural brand visualization for the Russian psychological true-crime escape-room brand «beregis». Landscape editorial photograph of a compact reception area within a converted industrial building. A large, clearly legible, extra-bold condensed lowercase Cyrillic wordmark «берегись» is featured on a warm white wall, accompanied by a thin, broken black rectangular viewfinder motif and one narrow vermilion vertical slit. The color palette should be limited to warm white, near-black, gray, and one red accent. Include a black reception desk, numbered off-white case folders, and a dark corridor visible through an offset doorway, alongside a restrained red directional sign that reads «ВХОД». The lighting should be soft natural daylight, featuring realistic human-scale architecture, rigorous minimalist design, and a cinematic quiet tension. Do not include blood, weapons, police insignia, crime tape, skulls, fog, decorative grunge, science-fiction lighting, or other logos. Match the supplied reference logo system.

Recraft V4.1 — Prompt: Beware — product Generate ONE photorealistic landscape product mockup for the Russian true-crime escape-room brand «берегись». An open rigid off-white quest box and its black lid on a clean pale gray table, three numbered clue envelopes, a compact black flashlight, and a key. Branding: exact lowercase Cyrillic «берегись» in extra-bold condensed sans serif, a thin offset rectangular viewfinder, and one narrow vermilion red vertical slit. Black, warm white, and red only. Box label «ИЗМЕНИ ИСХОД», envelope labels «01», «02», «03». Carefully arranged editorial still life, natural daylight, premium realistic cardboard, restrained psychological tension. No blood, weapons, police symbols, crime tape, decorative grunge, or unrelated logos. Generate only one image; do not iterate.

ChatGPT / ImageGen — logo, paper media, and spatial visualization generation.
https://chatgpt.com/Qwen-Image 3.0 — generating a series of promotional posters.
https://chat.qwen.ai/Adobe Color — extracting a color palette from the generated logo, Colorful mode.
https://color.adobe.com/create/imageWhatTheFont and WhatFontIs — font selection verification. The services restrict input to Latin characters; exact matching for a Cyrillic logo has not been confirmed. The logo is a generated inscription in the style of a bold, condensed grotesque.