
«artishok!» дз2
Media Topic
Educational media for aspiring artists who want to understand how the art market works
(art)ishok — media about contemporary art and the art market, created for emerging artists who want to develop in a professional environment and better understand how the art industry operates.The project focuses on the major events in the art world: fairs, biennials, auctions, and exhibitions. Through analyzing these events, we explore current trends, the work of contemporary artists, and the mechanisms by which the value of artworks is formed.It can be difficult for a beginning artist to understand which works are capturing the attention of galleries and collectors today, how artistic trends are formed, and what opportunities exist for promoting one’s own creative work. This information is often scattered across various sources and requires professional knowledge.(art)ishok gathers the most important insights from the art world and explains what is happening in plain language. We examine art market events from an artist’s perspective, dissect successful projects, and help the reader form their own opinion about contemporary art.Platform: Telegram and TiktokFormat: reviews of art events, analysis of artistic trends, work breakdowns, and practical recommendations for emerging creators.Main Goal of the Project: to teach artists how to navigate the art industry, consciously develop their own style, and find opportunities for professional growth.
Media Principles
Engaging with Art Through Real Events
We will track exhibitions, fairs, biennials, and auctions, examine artists' works, and discuss current trends in the art market.Applying Artistic Techniques in Practice
Each week, readers will meet a new artist and receive a small assignment related to their creative work. This might involve color or composition experiments, material exploration, or creating their own interpretation of a piece.Cultivating Visual Acuity
We will attend exhibitions, study the works closely, analyze them, and share our impressions. Completed assignments can be published in the comments and discussed with other readers.
Six-Month Content Plan
Content Plan Overview
The content for «artishok» will be divided into thematic blocks lasting two weeks each. Each block will be dedicated to a specific theme in contemporary art, which will be explored through event reviews, introductions to artists, and creative assignments.
I want readers not only to be able to learn about new movements and artistic techniques but also to immediately try them out themselves.
Publications will be released three times a week: on Monday, Thursday, and Saturday. This means there will be six posts per theme.
— Platform: Telegram. — Frequency: Three posts per week. — Content plan duration: Six months, from November to April. — Total posts: 72 over six months.
Media topics will change every month so readers can become thoroughly familiar with the subject matter.
Weekly Features
Monday — «What is happening in art?»We begin the week by tracking events in the art world. We will discuss exhibitions, international fairs, biennials, and auction sales.I am interested not only in the event itself but also in what drives it. Which artists are involved, what works are being shown, why they are gaining attention, and what this reveals about the contemporary art market.
Wednesday — «Meet the Artist»Every Wednesday, we will feature a different artist and delve deeper into their work.We will examine their pieces, explore signature techniques, and become familiar with the artist’s materials and ideas.Following this, readers will be given a small assignment to try one of the artistic methods themselves. This could involve working with color, developing a composition, experimenting with texture, or offering their own interpretation of a piece.
Friday — «Artichoke for the Eyes»Friday is dedicated to developing visual acuity and art literacy.In this column, we will select exhibitions and assign tasks designed to help students view art more closely.For instance, finding an interesting piece, studying its details, comparing works by several artists, or trying a technique seen at an exhibition.After visiting, readers can share photographs, their own work, and a brief reflection in the comments.For those unable to attend in person, tasks based on online exhibitions will be provided.
Publication Topics
— Why is one painting worth a million, and another only ten thousand? — Mark Rothko. How to convey emotion through color? — Artichoke for the eyes: choose the painting you want to look at the longest. — How do galleries choose artists?
November. The Art Market and Its Participants
The first month will be dedicated to familiarizing ourselves with the art industry. We will explore how artworks end up in galleries, where their value originates, and what role exhibitions play in an artist’s career.On Wednesday, we will meet artists whose work has influenced the development of contemporary art. We will begin with Mark Rothko and his exploration of color.The Friday assignments will be relatively simple: choose a piece, examine it in detail, analyze its composition, and attempt to create a small study.
December. Art on the International Stage
In December, we will focus on major art events. We will study Art Basel, Cosmoscow, the Venice Biennale, and the work of prominent auction houses. We will meet artists whose works are featured in international collections—for example, Yayoi Kusama, for whom repetition has become a primary artistic motif.
Assignments and Practice
In the assignments, we will explore how artwork interacts with exhibition space and how the method of its placement influences the viewer’s experience.
January. Material Experiments
In January, we will focus on unconventional artistic techniques and materials.We will explore how contemporary artists utilize fabric, metal, sand, plastic, and found objects. We will attempt to understand why artists choose specific materials and how those materials help realize the work’s concept.Hans Haacke will be one of this month’s featured artists. Using examples from his work, we will study how texture can become an integral part of artistic expression.Practical assignments will involve creating volumetric surfaces, experimenting with texture, and combining diverse materials.
Publication Themes:
— Why is contemporary painting moving beyond the canvas?
— Hans Haacke: When material becomes part of the idea.
— Artichoke for the Eyes: Discover the most unusual technique at the exhibition.
— How to create a piece from found materials?
February. In search of an authorial style
In February, we will explore how an individual artistic language is formed. We will examine the work of artists whose pieces are instantly recognizable by their color, composition, or characteristic themes. We will discuss how artists work with references and why they sometimes return to the same subject matter over many years. In the «Meet the Artist» section, we will study the work of David Hockney and his approach to color and the depiction of space. The practical component of the month will focus on discovering your own visual methods.
Publication Topics:
— Why are some artists' works recognizable at first glance? — David Hockney: How to transform a familiar landscape using color? — Artichoke for the Eyes: Find common threads across three works by a single artist. — How to work with references without copying someone else’s style?March. Art in Space



