Why do people stop drawing, even when they genuinely love it?
Most often, the issue isn’t a lack of talent. Nor is it a lack of materials. A person is simply left alone with a blank page—unsure what to draw, where to look, whom to ask, or how to know if they’ve improved.
Anfisiandraw is built around a different concept: drawing is sustained not only through classes but through environment. Through places where you want to go for visual inspiration. Through short assignments you can tackle today. Through the opportunity to show your work and receive commentary. Through in-person meetups where people draw near each other, free from exams and the pressure to immediately be a «master artist.»
1. Media Goal
Anfisiandraw helps people see drawing up close—not as a rare talent for a select few, but as a practice one can gradually engage with. Here, the journey is as important as the beautiful final product: the sketch, the mistake, the revision, the critique, the homework, the next step.The project’s goal is twofold: to develop the personal brand of the artist and instructor Anfisa Zhidkova, and to bring students to lessons in drawing, painting, and sketching. The media functions not like a course flyer, but as a trust system—the channel showcases the artist and the process, while the bot assists with sign-ups and helps keep students engaged between classes.For the student, this is a clear entry point into the practice. For the parent, it provides a reassuring explanation of what happened in class and how to support their child’s interest at home.
Media operates in three directions:
1. Fosters interest in drawing through the personal channel of Anfisa Zhidkova.
2. Helps the audience practice regularly through assignments, tips, and critiques.
3. Translates online interest into real-world action: comments, artwork reviews, classes, and charitable sketch meetups (to support traditional drawing).
Anfisiandraw is more than just a portfolio blog. — It is a media hub dedicated to daily artistic practice. — Within the project, there is a community, feedback mechanisms, and offline touchpoints.
2. Future Media Themes
Segment: Fine arts education, artist-driven media about art, creative communities.
Niche Topic: Regular drawing and sketching for children and adults through visual literacy, practice, critical analysis, and live meetups. This also incorporates academic fundamentals, open practice, developing visual literacy, work reviews, and ongoing support between sessions.
The project sits at the intersection of an artist’s personal blog, an educational channel, and a local creative community.
The project must speak in accessible language without trivializing art into merely «cute pictures.» Its tone should be vibrant, honest, and attentive. It should be academic when discussing form, tone, and composition, and personal when it’s necessary to convey doubt, the process of searching, or the joy of a piece finally coming together.
Main Categories:
«Sketching and Thinking»: the author’s process, sketches, painting, observation;
«Constructive Critique»: mistakes that can be improved;
«Sketch of the Day»: small assignments for consistency and critique in the comments;
«Art Around Us»: artists, paintings, details that refine taste;
«Application Without Panic»: portfolio, requirements, common mistakes;
«Lesson Summary»: what was achieved, what needs refinement, and next steps; viewing the student’s work and process with their permission.
«Charity Gatherings»: free sketch meetups and creative workshops;
Thematic Formula:
Visual observation + daily practice + feedback + a vibrant community
Why is this topic niche?
The channel doesn’t cover all of art at once. Its focus is on how to draw more often, see more deeply, and keep practicing. All content pillars should lead to this goal.
3. Competitors and Analysis
A prospective student isn’t just comparing similar instructors. They are choosing between a personal blog, a school, a video course, free content, a masterclass, or the thought, «I’ll start later.»
Competitors shouldn’t be viewed merely as «other instructors.» The Anfisiandraw audience might choose an artist’s personal blog, a drawing school, a video course, cultural media, a museum event, or choose nothing at all and put drawing off again.
What should you look at?
Direct Competitors
Azat Nurgaleeva’s TG channel.
These are artists and instructors who maintain personal channels to showcase their work, sell lessons, courses, or workshops.
Examples: — @misliazata; — @dimooontr_art; — @skillsupsketch; — personal Telegram/VK channels of drawing and painting instructors.
Dmitry Poddubny’s TG channel.
