The K. A. Timiryazev Museum of Biology is Russia’s largest and first natural history museum, established in 1922 by Boris Mikhailovich Zavadovsky. The museum was created under the Y.M. Sverdlov Communist University.
Today, the museum operates as an independent state institution. Its collections exceed 110,000 artifacts, and exhibitions are held both in the historic building on Malaya Gruzinskaya and at new venues in VDNKh. The museum offers over 100 programs for visitors, ranging from guided tours to interactive workshops.
FUNCTIONSince its inception, the museum’s function has remained unchanged. It serves as an educational space aimed at helping students and school children grasp biology through experimental and visual methods.MISSIONTo make biology understandable and engaging for a wide audience, particularly for students and families, while fostering a natural science worldview.
BIOCLUSTER
MANSION
What design looks like at the Estate now.
OVERALL IDENTITY
It is built around a logo based on an axis and four blocks positioned along that axis. The axis allows for the dynamic creation of the mark—emphasizing the idea of symmetry and DNA—offering various configuration options, some of which are shown on the slide.
It has been in use since 2012, both at the estate and at the new VDNKh sites.
The museum has a new identity that is used only for the Biocluster.
BEARERS
