Check this out—it’s your personal film companion that understands your taste and helps you figure out what you feel like watching right now.
Research
The amount of content is increasing, but choosing what is appropriate is becoming harder.
Target Audience
DiscoverersThey want to see more new things, but they are hesitant about making the wrong choice
- Love movies, but don’t consider themselves experts
- Don’t know what to trust
- Active digital lifestyle: studying/working, music, gaming, social media, and movies as a way to relax and gain new experiences
The New ExplorersThey want to find something rare and unexpected, but they don’t want to sift through random suggestions.
- They have seen a lot of films and are knowledgeable about cinema.
- Standard recommendations feel too obvious.
- Rich cultural life: cinema, music, literature, art, festivals, and a constant search for new experiences.
Creators
Want to find their audience, but don’t want to get lost in the general flow of content.
- Beginners and niche creators: directors, animators, illustrators, etc.
- Those who create film and want to find a specific audience for it.
- Creative lifestyle: studying or working in film, animation, illustration, or design, while simultaneously developing their own projects.
Everyone needs their own way to find film.
Discoverers
«It’s hard to tell if I’ll like a movie, the choice takes up so much time»
New Seekers
«Popular recommendations are repetitive, and it’s hard to find interesting niche cinema»Creators
«Good work gets lost among the huge amount of content and doesn’t reach the right audience»
Every studio has a unique challenge that the service must address.
Discoverers
When I want to watch something in the evening, I want to quickly find a movie that suits me so that I don’t waste time making a bad choiceNew Seekers
When I want to watch something new, I want to discover unique movies that match my taste so that I can find things I haven’t seen beforeCreators
When I release a new piece of work, I want to find people who might be interested in it so that it doesn’t get lost among other content
None of the approaches combines quick search with consideration for the specific user context.
To identify how people choose movies and TV series, a quantitative survey was conducted among 71 respondents.
Objective:
To explore how people select movies and series, what difficulties they encounter, and what is lacking in existing search methods.Hypothesis 1:
The longer a person takes to choose, the higher the probability that they will settle on familiar content.Hypothesis 2:
Ratings, genres, and descriptions are insufficient to determine whether a film will appeal to a specific individual.Hypothesis 3:
Interests and life context can serve as additional sources for personalization.
Результаты
A difficult choice leads to rejecting something new.
What hooks you in a film is not always related to the genre.
The film can find the user itself.
Users want to find suitable films more accurately.
About the Brand
A friend who’s knowledgeable about cinema gets your taste and always knows what to recommend.
Approachable
Speaks simply and genuinely, without snobbery or overly complex phrasingRelevant
Understands internet culture, speaks in modern language, and doesn’t sound like a typical streaming serviceConfident
Doesn’t overload with choices—can say, «You absolutely have to check this out»Passionate
Truly loves film and wants to share discoveries, not just issue recommendations
Наша миссия
Helping you decide which film to watch, not just finding one.
Business Model
The service generates revenue through subscriptions and content promotion.