За вечер
Медиа о коротких играх для людей, у которых мало времени
The idea and goal of the media
Players have access to thousands of games, but free time is limited. Finding a suitable project often takes as much time as the game session itself. «Evening» helps you quickly select a small, complete game to fit a specific time slot.
Media Objective
Streamline the search for short games and help the community discover smaller projects that can be completed in a single evening or over the weekend.
Key Formula
There are 3 hours →
⠀⠀⠀⠀⠀⠀⠀⠀⠀you find the game →
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀you play
Themes and Positioning
Media Themes
Segment: Gaming media / game discovery.
Theme: Short, self-contained games lasting up to 8 hours.
Focus: Indie games, auteur projects, and small narrative games that are easy to fit into a free evening or weekend.
Positioning
We start the selection not with genre, rating, or hype, but with the time the player has right now.
Categories
< 2 hours — for a free slot
2–5 hours in the evening
5–8 hours on weekends
Distribution Channel
Main channel — Telegram.
In the future, there will be a website or a Telegram Web App that filters games by time, platform, and mood.
Publication Formats
Occasionally, we feature #discounts — games at a reduced price.
Target Audience: Segments
Segment 1. After School or Work
Situation: There are 2–4 open evening slots.
Need: To gain a completed gaming experience without committing to playing for the next several weeks.
Segment 2. Infinite Library
Situation: dozens of purchased but incomplete games.
Need: to choose a project that can actually be completed.
Segment 3. Indie Researcher
The Situation: They want to discover unique games outside of major releases.
The Need: Editorial curation instead of manually browsing hundreds of store pages.
Segment 4. Weekend Player
